A product launch is not only a milestone for your business, but also an opportunity to showcase your product engineering skills and attract top talent to your team. How can you leverage your product launch as a tool for talent attraction and retention? Here are some tips to help you make the most of your product launch.
Before you launch your product, you need to define your value proposition: what problem does your product solve, how does it stand out from the competition, and why should customers and potential employees care? Your value proposition should be clear, concise, and compelling, and it should reflect your product engineering vision and values. You can communicate your value proposition through your website, landing page, social media, blog posts, press releases, and other channels.
We may se the product launch as an opportunity to showcase our company's culture and values. This can be through highlighting how our team collaborates, celebrates achievements, and fosters a supportive work environment, which may resonate with potential candidates who seek a positive and inclusive workplace.
Your product launch is also a chance to showcase your product engineering culture: how do you collaborate, innovate, learn, and grow as a team? How do you handle feedback, challenges, and failures? How do you celebrate successes and recognize achievements? Your product engineering culture should be evident in your product design, features, quality, and user experience, as well as in your behind-the-scenes stories, testimonials, and case studies. You can showcase your product engineering culture through your product demo, video, podcast, webinar, or other formats.
We also may show the innovative aspects of our product as well as the exciting projects our team has worked on during the launch, by emphasizing the cutting-edge technologies, unique features, or industry-disrupting solutions that our product offers. This will also attract top talent who are drawn to challenging
Your product launch is not a one-time event, but a continuous process of engaging your audience and community. You need to build relationships with your customers, users, partners, influencers, and advocates, and listen to their needs, preferences, opinions, and feedback. You also need to reach out to your potential employees, candidates, referrals, and alumni, and invite them to join your product engineering journey, vision, and mission. You can engage your audience and community through your email, newsletter, social media, forum, survey, or other platforms.
We may share our success stories and customer testimonials into our product launch communication. Showcasing how our product has positively impacted customers and solved their pain points, this . This will help attracting talented individuals who want to be part of our company that delivers tangible value to customers.
Your product launch is also an opportunity to provide learning and development opportunities for your current and future product engineers. You can share your product engineering insights, best practices, lessons learned, and tips and tricks with your audience and community, and help them improve their skills, knowledge, and performance. You can also offer mentoring, coaching, training, or certification programs for your product engineers, and help them advance their careers, grow their network, and achieve their goals. You can provide learning and development opportunities through your blog, ebook, webinar, course, or other resources.
Your product launch is also a way to highlight your employer brand and value: what makes your company a great place to work for product engineers? What are the benefits, perks, rewards, and recognition that you offer? What are the challenges, opportunities, and impact that you provide? Your employer brand and value should be aligned with your product engineering culture and value proposition, and they should appeal to your target talent pool. You can highlight your employer brand and value through your career page, job ads, employee stories, reviews, and ratings.
By leverage social media and digital platforms will amplify our product launch messaging, by sharing behind-the-scenes content, team stories, and product development journeys, trough engaging with your audience, respond to comments, and actively participate in industry conversations. This will defiantly will help raise our company's profile and attract talent who are active on these platforms.
After your product launch, you need to follow up and measure results: how did your product perform, how did your audience and community respond, and how did your talent attraction and retention efforts work? You need to collect and analyze data , metrics, and feedback, and use them to evaluate your product engineering strengths, weaknesses, opportunities, and threats. You also need to follow up with your customers, users, partners, influencers, advocates, employees, candidates, referrals, and alumni, and thank them for their support, involvement, and interest. You can follow up and measure results through your analytics, reports, dashboards, or other tools.
Recognise and reward the contributions of team members post-launch. Celebrating these achievements, as I've done in past projects, helps in retaining talent by making them feel valued and acknowledged for their hard work. Utilise social media platforms to amplify the launch and share behind-the-scenes glimpses of the team’s work. This approach, which I've successfully implemented, enhances the company's visibility and attractiveness as an innovative and inclusive workplace. Create networking opportunities around the launch event. Hosting industry meet-ups or expert panels during the launch has allowed us to connect with potential talent and showcase our team's expertise.