What are the most effective ways to use video content for deal sourcing?

1 Why video content?

Video content is a powerful tool for deal sourcing because it can convey more information, emotion, and credibility than text or audio alone. Video content can help you establish trust and rapport with potential founders, demonstrate your knowledge and insights, and highlight your differentiation and fit. Video content can also reach a wider and more diverse audience, as it can be shared and consumed on various platforms and devices.

2 What types of video content?

When it comes to creating video content for deal sourcing, there are a variety of options depending on your goals, audience, and resources. Educational videos are great for teaching or explaining something relevant to your target market, industry, or stage. Testimonial videos can feature existing portfolio companies or partners who can vouch for your value and impact as an investor. Storytelling videos are a great way to tell a compelling story about yourself, your firm, or your vision. Finally, Q&A videos can answer common or specific questions that founders might have about you, your firm, or your process. All of these types of videos can help you to source better deals and grow your business.

3 How to create video content?

Creating video content for deal sourcing doesn't have to be expensive or difficult. You can use simple tools and techniques to produce high-quality and engaging videos. Before you start recording, plan your content and have a clear idea of what you want to say, how you want to say it, and who you want to say it to. Additionally, decide which format you want to use, such as a webcam, a smartphone, a screen recorder, or a slideshow. To optimize quality, pay attention to technical aspects like lighting, sound, background, and editing. Use a tripod, microphone, and good camera to avoid shaky or blurry images and noises. Once done creating your video content, share it with your target audience and platforms like your website, blog, social media, newsletter, podcast or YouTube channel. Optimize your content for SEO keywords, tags and captions as well.

4 How to measure video content?

Measuring the effectiveness of your video content for deal sourcing is essential to understand what works and what doesn't, and to improve your strategy and results. To track and analyze your video content performance, you can use metrics such as views, engagement, and conversion. Views indicate the reach and popularity of your content, engagement indicates the interest and feedback of your audience, and conversion indicates the impact and value of your content.

5 How to avoid video content mistakes?

When creating video content for deal sourcing, it is important to avoid some common pitfalls. You should avoid being too salesy and instead focus on providing value and education. Additionally, your content should be specific and relevant to your target market, industry, or stage. Lastly, it is important to keep your content concise and engaging. Use hooks, stories, and visuals to capture and retain attention. By avoiding these mistakes, you can ensure that your video content is effective in deal sourcing.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?