What are the most effective ways to use text-to-give for nonprofit fundraising?

2 Promote your text-to-give campaign

Once you have chosen a platform, you need to let your supporters know how they can donate via text. You can promote your text-to-give campaign through various channels, such as email, social media, website, flyers, newsletters, and events. Make sure to include clear instructions on how to text-to-give, such as the keyword and the number to text, the donation amount, and the confirmation process. You may also want to create a catchy slogan or hashtag for your campaign to generate interest and awareness.

3 Engage your donors

Text-to-give is not only a way to collect donations, but also a way to communicate with your donors and build relationships. You can use text-to-give to send thank-you messages, updates, stories, surveys, and invitations to your donors. You can also segment your donors based on their preferences, interests, and behavior, and send them personalized and relevant texts. By engaging your donors through text-to-give, you can increase their loyalty, retention, and satisfaction.

5 Follow up and report

After your text-to-give campaign is over, you need to follow up with your donors and report on the impact of their donations. You can use text-to-give to send appreciation messages, impact stories, photos, videos, and reports to your donors. You can also invite them to join your newsletter, follow your social media, or participate in other ways. By following up and reporting, you can show your gratitude, accountability, and transparency, and encourage your donors to give again.

Text-to-give is a powerful tool for nonprofit fundraising, but it requires careful planning and execution. By following these tips, you can use text-to-give to reach more donors, raise more funds, and make a difference in your cause.