What are the most effective ways to use computer animation in advertising?

2 Choose the right format

Computer animation can be used in various formats, from short videos to interactive banners to augmented reality. The format you choose should depend on the platform and channel where you will distribute your ad, as well as the behavior and attention span of your audience. For example, if you want to reach a large and diverse audience on social media, you might want to use a short video that can hook your viewers in the first few seconds and deliver your message quickly and clearly. On the other hand, if you want to engage a more specific and interested audience on your website or app, you might want to use an interactive banner or augmented reality that can invite your users to interact with your product or brand.

3 Convey your message

Computer animation can help you convey your message in a more effective and memorable way than static or live-action images. But you need to make sure that your message is clear, relevant, and consistent throughout your ad. To do that, you need to have a strong script and storyboard that can guide your animation process and ensure that every element, from the visuals to the sound to the text, supports and enhances your message. You also need to consider the tone and voice of your message, and how they match the style and format of your animation. For example, if you want to create a fun and friendly message, you might want to use a colorful and lively animation style, a cheerful and upbeat music, and a casual and conversational language.

4 Convey your emotions

Computer animation can also help you convey your emotions in a more expressive and impactful way than static or live-action images. But you need to make sure that your emotions are authentic, appropriate, and aligned with your message and brand. To do that, you need to have a clear understanding of the emotions you want to evoke in your audience, and how they relate to your marketing goals and objectives. You also need to use the principles and techniques of animation, such as timing, spacing, easing, squash and stretch, anticipation, and exaggeration, to create believable and appealing movements and expressions that can communicate your emotions. For example, if you want to create a sad and touching message, you might want to use a slow and smooth animation style, a soft and melancholic music, and a simple and sincere language.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?