What are the most effective ways to track phone call conversions in SEM?

1 Why track phone call conversions?

Tracking phone call conversions is important for several reasons. First, it can help you measure the return on investment (ROI) of your SEM campaigns, and identify which keywords, ads, and landing pages are driving the most calls. Second, it can help you improve your customer experience, and understand the needs, preferences, and pain points of your callers. Third, it can help you optimize your bidding, targeting, and messaging, and increase your conversion rates and revenue.

2 How to track phone call conversions?

Different methods and tools can be used to track phone call conversions in SEM, depending on your goals and resources. For instance, call extensions allow you to add a phone number or a call button to your text ads, and Google Ads will record it as a click-to-call conversion. Additionally, call-only ads are designed to encourage people to call your business directly, and you can track the calls as conversions in Google Ads. Third-party tools such as call tracking software can generate and assign unique phone numbers to your different SEM campaigns, channels, and sources. Moreover, Google Analytics is a free tool that enables you to track phone call conversions by setting up goals and events, and using custom dimensions and metrics.

4 How to optimize phone call conversions?

Tracking and measuring phone call conversions in SEM is not enough, you must optimize them to get the most out of your SEM budget and strategy. To do this, use call extensions and call-only ads for high-intent keywords with your phone number or call button visible and clickable. Test and refine your ad copy, with clear and compelling calls to action that encourage people to call your business. Additionally, create relevant and engaging landing pages that match your ad message, providing useful and persuasive information. Utilize call tracking software to segment and analyze calls by campaign, source, keyword, and other attributes, then optimize bidding, targeting, and messaging accordingly. Google Analytics can track and measure the behavior and conversions of website visitors, so optimize web design, content, and navigation to increase phone call conversions. Finally, monitor and evaluate call quality with call recording, analytics, and customer feedback to improve customer service and conversion value.

5 How to get started with phone call conversions in SEM?

If you want to start tracking, measuring, and optimizing your phone call conversions in SEM, you need to have a clear goal, a realistic budget, and a reliable tracking system. To begin, define your goal and KPIs for your phone call conversions that are aligned with your business objectives and strategy. Then set up a budget for your SEM campaigns and allocate it according to priority keywords, channels, and sources. After that, select tracking methods and tools that suit your needs and resources, and integrate them with SEM platforms and tools. When you launch your SEM campaigns, use the metrics and indicators you chose to track and measure phone call conversions. Analyze the data and results to optimize your SEM campaigns based on the findings and insights. Phone call conversions are essential for SEM success, so following these tips will help you increase ROI, revenue, and customer satisfaction.