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What are the most effective ways to test a new mobile app in the market?

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Testing a new mobile app in the market is a crucial step in product innovation. It helps you validate your assumptions, get feedback from real users, and optimize your app for better performance and user experience. But how can you test your app effectively and efficiently? Here are some of the most common and useful methods that you can apply to your app testing process.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
Sumit Devgan

Head of Product, Operations at Nexus Ocean | Driving Maritime Tech Innovation & Client Excellence

1 Define your goals and metrics

Before you launch your app to the market, you need to have a clear idea of what you want to achieve and how you will measure it. Your goals and metrics should be aligned with your app's value proposition, target audience, and key features. For example, you might want to test how many users download your app, how often they use it, how satisfied they are with it, and how much revenue it generates. You should also define your success criteria and benchmarks to evaluate your app's performance against your expectations and competitors.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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?? Desde mi experiencia en el ámbito de la transformación digital, es crucial establecer objetivos y métricas claros antes de probar una nueva aplicación móvil en el mercado. Estos deben alinearse con la propuesta de valor y el público objetivo. Por ejemplo, si la app se enfoca en la productividad, mediría la frecuencia de uso y la satisfacción del usuario, además de las descargas y los ingresos generados. Es importante también comparar estos resultados con los de aplicaciones similares en el mercado, estableciendo puntos de referencia para evaluar el éxito y guiar futuras mejoras.

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Sumit Devgan

Head of Product, Operations at Nexus Ocean | Driving Maritime Tech Innovation & Client Excellence
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here are some specific inputs. User Engagement: Include metrics like session length and retention rate. These reveal deeper user interaction insights than just downloads or revenue. Qualitative Feedback: Emphasize gathering user satisfaction through surveys or interviews. Quantitative data alone doesn't capture user experience nuances. Custom Metrics: Suggest creating unique metrics for your app's specific features or user actions. This provides more tailored insights. Iterative Goals: Stress the importance of setting flexible goals, allowing for adjustments based on initial user feedback and data. Competitor Benchmarking: Expand on comparing against competitors, focusing on user experience, feature set, and market positioning.

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2 Choose your testing method

Depending on your goals, budget, and timeline, you can choose from different testing methods to expose your app to the market. Beta testing involves inviting a selected group of users, such as early adopters or existing customers, to try your app before it is publicly released. Platforms like TestFlight, Google Play Beta Testing, or BetaFamily can be used to distribute the app and collect feedback. This can help identify bugs, usability issues, and user preferences before launching the app to a wider audience. A/B testing involves creating two or more versions of the app or a specific feature and testing them with different segments of users. Firebase, Optimizely, or Apptimize are tools that can be used to run A/B tests and compare the results. This can help optimize the app's design, functionality, and content for higher conversions, retention, and engagement. Lastly, MVP testing involves launching a minimal viable product (MVP), which is a version of the app that has only the core features that deliver value to the users. Platforms like Launchrock, Product Hunt, or Hacker News can be used to promote the MVP and get feedback. This can help validate the product-market fit, learn from user behavior, and prioritize product development.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Para pruebas beta, recomiendo usar TestFlight o Google Play Beta Testing, lo que permite a un grupo selecto de usuarios proporcionar feedback valioso sobre errores y usabilidad. Una app de fitness podría distribuir su versión beta a un grupo de entusiastas del fitness para obtener opiniones específicas. Las pruebas A/B, utilizando herramientas como Firebase o Optimizely, son fundamentales para optimizar elementos como el dise?o o las funciones. Así, una aplicación de comercio electrónico podría probar dos versiones de su interfaz de usuario para ver cuál genera más conversiones. Finalmente, lanzar un MVP es crucial para validar el ajuste del producto en el mercado. Plataformas como Product Hunt pueden ser ideales para este propósito.

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Sumit Devgan

Head of Product, Operations at Nexus Ocean | Driving Maritime Tech Innovation & Client Excellence
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Adding some important ways to test. Crowdsourced Testing- Consider crowdsourced testing platforms like uTest or Crowdtest. These provide diverse user perspectives and can uncover unique issues. Real-World Testing- Emphasize the importance of real-world testing conditions, simulating actual user environments and network conditions, which beta testing might not always capture. Heatmaps, User Recordings- Tools like Hotjar or FullStory can be integrated for visual user behaviour analysis. Heatmaps and session recordings offer deeper insights into user interactions. User Feedback Channels: Mention setting up dedicated channels for user feedback during beta and MVP stages, like forums or in-app feedback tools, to facilitate direct communication.

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3 Collect and analyze feedback

Once you have launched your app to the market, you need to collect and analyze feedback from your users. To do this, you can use analytics tools like Google Analytics or Mixpanel to track and measure usage, retention, revenue and other key metrics. This can help you understand how your users interact with your app, what features they use or ignore, and what problems they encounter. Additionally, surveys using tools like SurveyMonkey or Typeform can provide direct and specific feedback from users, as well as insights into their demographics, preferences, and motivations. Lastly, monitoring and responding to reviews on platforms like App Store or Google Play can give honest public feedback from users and improve the app's reputation, ranking, and visibility.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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En mi experiencia, recolectar y analizar comentarios de los usuarios es fundamental tras el lanzamiento de una app. Google Analytics o Mixpanel ayudan a comprender el comportamiento del usuario. Una app de aprendizaje de idiomas podría analizar qué lecciones son más populares. Encuestas realizadas a través de SurveyMonkey o Typeform dan información valiosa sobre las preferencias del usuario. Monitorear y responder a las rese?as en la App Store o Google Play es importante para mejorar la reputación y visibilidad de la aplicación. Una aplicación de meditación podría ajustar sus sesiones guiadas según las necesidades y deseos de los usuarios.

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4 Iterate and improve

Based on the feedback you collect and analyze, you need to iterate and improve your app accordingly. You should prioritize the most critical and impactful issues and features, and test them again with your users. You should also communicate with your users and inform them about the changes and updates you make to your app. Iterating and improving your app can help you enhance your app's quality, value, and user loyalty.

Testing a new mobile app in the market is not a one-time event, but an ongoing process that requires planning, execution, evaluation, and adaptation. By following these methods, you can test your app effectively and efficiently, and create a product that meets your users' needs and expectations.

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Sumit Devgan

Head of Product, Operations at Nexus Ocean | Driving Maritime Tech Innovation & Client Excellence
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Here's how to iterate. - Data-Driven Decisions: Emphasize using both quantitative data and qualitative feedback for making informed iterations. Rapid Prototyping: Suggest adopting rapid prototyping for testing new features or changes. This allows for quicker feedback cycles and agile development. User Involvement in Development: Encourage involving users in the development cycle, possibly through beta programs or focus groups, to create a sense of community and ownership. Performance Metrics Tracking: Stress the need to continuously monitor performance metrics post-update to ensure the changes have the desired impact.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Es importante comunicar a los usuarios sobre las actualizaciones realizadas. Por ejemplo, si una app de juegos introduce nuevos niveles o características basadas en el feedback de los usuarios, comunicarlo a través de actualizaciones en la tienda de aplicaciones y redes sociales es vital para mantenerlos informados y comprometidos. La iteración constante no solo mejora la calidad y el valor de la aplicación, sino que también fomenta la lealtad de los usuarios al demostrar que sus opiniones y experiencias son valoradas y tomadas en cuenta. Este enfoque iterativo garantiza que la aplicación no solo cumpla, sino que también supere las expectativas de los usuarios a lo largo del tiempo.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Desde mi experiencia, un aspecto vital adicional en la prueba de aplicaciones móviles es la importancia de entender el contexto de uso. Otro factor importante es la seguridad y privacidad de los datos, especialmente en aplicaciones que manejan información sensible. Además, es esencial considerar la accesibilidad, asegurándose de que la aplicación sea usable por personas con diversas capacidades. Estos elementos, a menudo pasados por alto, son fundamentales para asegurar una experiencia de usuario integral y positiva, y contribuyen significativamente al éxito a largo plazo de la aplicación en el mercado.

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What are the most effective ways to test a new mobile app in the market?

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3

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1 Define your goals and metrics

2 Choose your testing method

3 Collect and analyze feedback

4 Iterate and improve

5 Here’s what else to consider

Product Innovation

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What are the most effective ways to test a new mobile app in the market?

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3

4

5

1 Define your goals and metrics

2 Choose your testing method

3 Collect and analyze feedback

4 Iterate and improve

5 Here’s what else to consider

Product Innovation

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