What are the most effective ways to test localized content?

2 Define the scope

The second step to test localized content is to define the scope of your testing. This means deciding which aspects of your content you want to test, such as language, layout, and functionality. Language-wise, you should check if the content is translated correctly, if it follows grammar and punctuation rules, and if it avoids any cultural or linguistic errors. Layout-wise, you should ensure that the content fits well in the available space, aligns with design and navigation elements, and adapts to different screen sizes and resolutions. Functionality-wise, make sure that the content works properly with features and interactions of your product/website/app, supports different input methods and devices, integrates with local systems and services, and handles errors or exceptions.

3 Recruit the right users

The third step to test localized content is to recruit the right users for your testing. To do this, you need to find users who match your target audience, speak the language, and live in the market of your localization, and who are willing and able to participate in your testing. You can use internal recruitment by leveraging your own network, such as colleagues, customers, or partners. However, this may introduce bias and limit the diversity of your users. Alternatively, you can use external recruitment with third-party services, such as agencies, platforms, or communities. This is a more reliable and professional way to recruit users, but it may be more costly and time-consuming. Additionally, it may require more screening and communication.

4 Prepare the content

The fourth step to test localized content is to prepare the content for your testing, which means ensuring it is ready, accessible, and consistent for your users. Consider the version of the content you are testing, making sure it is the latest and most updated version with no discrepancies or variations across different languages and markets. Additionally, make sure you are testing the most realistic and relevant format, avoiding any mockups or prototypes that may not reflect the actual experience of your users. Furthermore, consider the delivery of your content, making sure it is convenient and secure with no delays or risks that may compromise your testing. It should also meet your users' preferences and expectations to avoid any inconveniences or barriers that may discourage their participation.

5 Conduct the testing

The fifth step to test localized content is to conduct the testing with your users. This means facilitating the testing sessions, collecting feedback, and documenting findings. To ensure a successful testing session, it is important to plan ahead and schedule the testing in advance. Additionally, prepare materials and instructions for the testing and inform users of the purpose, process, and duration of the testing. During the session, guide users through with clear and consistent directions and tasks while also encouraging them to express their thoughts and feelings. It is also important to observe users during the session and record data such as audio, video, screenshots, or notes. By following these tips, you will be able to successfully conduct the localized content testing with your users.

6 Analyze the results

The sixth and final step to test localized content is to analyze the results from your testing. This involves reviewing the data and evidence, identifying patterns and insights, and reporting the outcomes and recommendations. To do this, you should organize the data and evidence by language, market, method, or aspect. Label and categorize the data and evidence, and use codes, tags, or themes to group them. Interpret the data and evidence from your testing to look for meaning and significance. Compare and contrast the data and evidence, using metrics, scores, or ratings to quantify them. Finally, communicate the results in a clear and compelling way. Highlight key findings and insights while providing actionable and realistic suggestions for improvement.