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What are the most effective ways to stay up-to-date with market intelligence trends and technologies?

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Market intelligence is the process of gathering, analyzing, and applying information about your customers, competitors, and industry to make strategic decisions. It can help you identify new opportunities, optimize your marketing campaigns, and improve your products or services. But how can you keep up with the fast-changing trends and technologies in this field? Here are some effective ways to stay up-to-date with market intelligence.

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Jo Davies MBA

Director, Global market research at Davies Hickman

1 Subscribe to newsletters and blogs

One of the easiest ways to stay informed about market intelligence is to subscribe to newsletters and blogs that cover relevant topics. For example, you can follow industry experts, research firms, or media outlets that share insights, tips, and best practices on market intelligence. You can also use tools like Feedly or Pocket to organize and save your favorite sources and articles. This way, you can access them anytime and anywhere, and get notified when new content is published.

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Jo Davies MBA

Director, Global market research at Davies Hickman
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One vital part of market intelligence is a complete understanding of the end-users' attitudes and behaviours to products and services in the different markets being considered. Following market research firms, such as Davies Hickman, that explore what consumers, SMEs, large enterprises, charities and governments understand and want to use eg new technologies is critical market intelligence. Whether you know it or not, whether you will use it or not, it is important for businesses to keep abreast of new disruptors, particularly AI developments, to evaluate them.

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2 Join online communities and forums

Another way to learn from others and exchange ideas on market intelligence is to join online communities and forums. For example, you can participate in LinkedIn groups, Reddit subreddits, or Quora spaces that focus on market intelligence. You can also use platforms like Slack or Discord to chat with other professionals, researchers, or enthusiasts in this field. These communities and forums can help you discover new trends, tools, and techniques, as well as ask questions, share feedback, and network with peers.

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3 Attend webinars and events

A third way to keep up with market intelligence is to attend webinars and events that showcase the latest developments and innovations in this field. For example, you can register for online workshops, masterclasses, or conferences that teach you how to use market intelligence for different purposes, such as customer segmentation, competitor analysis, or market sizing. You can also watch recorded sessions or podcasts that feature interviews, case studies, or panel discussions on market intelligence. These webinars and events can help you gain new skills, knowledge, and perspectives, as well as connect with experts and influencers.

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4 Experiment with tools and platforms

A fourth way to stay up-to-date with market intelligence is to experiment with tools and platforms that enable you to collect, analyze, and visualize data. For example, you can try out software or apps that help you monitor your competitors, track your industry trends, or generate market reports. You can also use platforms like Google Trends, SimilarWeb, or Statista to access public data sources and benchmarks. These tools and platforms can help you improve your market intelligence capabilities, as well as compare and evaluate different options.

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5 Follow ethical and legal standards

A fifth way to stay up-to-date with market intelligence is to follow ethical and legal standards that govern this field. For example, you should respect the privacy and consent of your data subjects, avoid using deceptive or manipulative methods, and comply with the relevant regulations and guidelines in your market. You should also be transparent and honest about your sources, methods, and findings, and acknowledge any limitations or biases. These ethical and legal standards can help you avoid risks, maintain your reputation, and ensure the quality and reliability of your market intelligence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jo Davies MBA

Director, Global market research at Davies Hickman
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B2B marketing is traditionally very different to the glamorous, entertaining and fast-paced approach of B2C marketing. Effective marketing has become more important than ever as B2B salespeople find it increasingly difficult to contact prospects due to data protection rules, and due to the growth in home working, which makes cold calling more problematic. Six key problems of B2B marketing: 1. Old methods don’t spark engagement. 2. Complex language is a switch-off. 3. Lack of authentic evidence challenges credibility. 4. Unstructured campaigns confuse buyers. 5. Too little independent data makes buy-in less easy. 6. Long-form communication drives frustration Market research can enhance B2B as well as B2C marketing.

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What are the most effective ways to stay up-to-date with market intelligence trends and technologies?

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1 Subscribe to newsletters and blogs

2 Join online communities and forums

3 Attend webinars and events

4 Experiment with tools and platforms

5 Follow ethical and legal standards

6 Here’s what else to consider

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