What are the most effective ways to stay up-to-date on changes to a product's value proposition?

Another addition to increase your knowledge of your product is to study your competitors. You need to understand the differences you can work with. I have had sales go through after a first rejection because I alerted them to our competitor. It ended up being in our favour as they loved the appeal of them it was me they were sold on. Along with we were able to make all of their needs and wants met. Showing a good understanding of your overall market shows competence and recognition of reality.

SUPPLIERS AND SUBCONTRACTORS - A great source of new product and enhancement ideas is your key suppliers and subcontractors. They have insightful market knowledge and a different strategic view. Importantly, not only will you gain important knowledge, but by talking with them about market conditions honors them. Honoring always pay dividends moving forward….

In the past I have created articles on forums to gather data on what is expected of the product, if the product is meeting those expectation and gather critical feedback on what features can be added, removed, or modified to fit the needs of the current userbase.

"Stay Ahead of the Curve: Keeping up with product updates is your key to unlocking the latest features, improvements, and innovations. It's not just about following; it's about leading the way in your field. Embrace the future, and be the first to experience the exciting changes coming your way! ????

Create feedback loops with Product and marketing. Across your daily calls with prospects, and there constant work on the product and value proposition, you will have all areas covered. You can provide feedback on what is resonating or changing in the market. Product can provide you updates on exciting features to solve key pain points. Marketing can give you an indication on what's working with their messaging and visa versa.

When you talk to product managers, you're not just having a conversation; you're diving into the minds behind innovation. It's a gateway to understanding the 'why' and 'how' of the products you love. Share your insights and shape the future together! ?????

Knowing when a key feature is going to be launched is killer. You'll have something new to reach out to your prospects with, plus if solves a specific need your prospects have, you can initiate highly targeted outreach. Making the prospect feel special as well!

Joining product communities is more than a choice; it's a transformation. It's where you share, learn, and grow alongside like-minded enthusiasts. Be a part of the conversation, be inspired, and be ready to make connections that could change your life. Let's dive into a world of endless possibilities together! ????

Your insights power our journey towards perfection. When we review customer feedback, we're not just collecting data; we're sculpting a better experience. Your voice shapes our mission, and your satisfaction is our compass. Make it extraordinary, together! ?????

Testing your product is essential to ensure its quality, functionality, and user satisfaction. Thorough testing can help identify and address any issues or defects, leading to a better end product. It's a crucial step in the development process that can save time and resources in the long run and ultimately result in a more successful product.