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What are the most effective ways to stay current with product demonstration techniques?

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As a sales engineer, you know that product demonstrations are a crucial part of your sales process. They allow you to showcase your product's value, features, and benefits to your prospects, and to address their pain points, objections, and questions. But how do you ensure that your product demos are always effective, engaging, and up to date? Here are some of the most effective ways to stay current with product demonstration techniques.

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1 Follow industry trends

One of the best ways to keep your product demos relevant and fresh is to follow the latest trends and best practices in your industry. You can do this by reading blogs, newsletters, podcasts, and webinars from reputable sources, such as industry associations, thought leaders, influencers, and competitors. You can also attend events, conferences, and workshops, where you can network with other sales engineers, learn from experts, and discover new tools and technologies. By staying on top of industry trends, you can identify the most common challenges, needs, and expectations of your target market, and tailor your product demos accordingly.

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2 Watch and learn from others

Another effective way to improve your product demonstration skills is to watch and learn from other sales engineers, both within and outside your company. You can ask your colleagues or managers for feedback on your product demos, and observe how they conduct theirs. You can also watch recorded or live product demos from other companies, especially those that are known for their excellence in sales engineering. You can analyze what makes their product demos successful, such as their structure, content, delivery, storytelling, and interaction with the audience. You can then incorporate some of their techniques into your own product demos, while still maintaining your own style and personality.

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Eoin Kavanagh

Lead Sales Engineer | Gong
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First thing to consider is that demo recordings can get stale very quickly if the library is not continuously updated. SEs are very quick to spot if something is out of date and this may discourage them from returning to the library in the future. The second thing is to ensure you're getting exposure to SEs located in different regions or covering different segments. You need to be aware of when you're in your own echo chamber and need to expand your perspective.

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3 Practice and refine your product demos

One of the most important ways to stay current with product demonstration techniques is to practice and refine your product demos regularly. You can do this by rehearsing your product demos before each presentation, using a script, a checklist, or a storyboard. You can also practice with a colleague, a friend, or a family member, and ask them for honest feedback. You can also record yourself doing a product demo, and watch it later to identify your strengths and weaknesses. By practicing and refining your product demos, you can improve your confidence, clarity, and credibility, and avoid common mistakes, such as technical glitches, irrelevant information, or poor pacing.

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Rohan Ghosh

Enterprise Solutions Architect at AWS | Ex Google
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Apart from using new technology, tools and getting hands on, one of the best ways to stay current with product demos would be to work backwords from the customers and audiences needs, may be have little conversation to know what are the audiences expectations from the new technology and then map the demo content with the use cases the audiences are interested to implement.

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4 Experiment with new tools and formats

Another way to keep your product demos current and interesting is to experiment with new tools and formats that can enhance your presentation and engagement. For example, you can use interactive software, such as Prezi , Zoom , or Miro , to create dynamic and collaborative product demos that allow you to zoom in and out, share your screen, or use a virtual whiteboard. You can also use video, audio, or animation to add some visual and auditory appeal to your product demos, and to demonstrate your product's functionality and benefits in action. You can also try different formats for your product demos, such as webinars, podcasts, or live streams, to reach a wider and more diverse audience.

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Hank Lazzara

Sr. Support Specialist @ Staffing Engine
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The best format you can use isn't a new one but rather the format that resonates with your prospect directly. Do the prospects use a certain website, zoom, etc on a day-to-day basis? If so meet them where they are to help them better understand what you are showing!

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Krishnadev A

Cybersecurity Evangelist, Specialist & Strategist | Product Strategy | Building Innspark Solutions
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Automating product demonstrations as a part of process may help the company to scale up the demo count but it will also become generic. Experimenting should not lead to lose focus on customer and tailoring the demo environment to customer use cases. Demonstration need not be just slides and videos, it can even start from the company website where there could be small sized interactive sessions with user. Multiple such tactics needs to be used by Sales Engineers to actually make the product stand out from the rest.

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5 Ask for feedback and measure your results

The final way to stay current with product demonstration techniques is to ask for feedback and measure your results. You can do this by sending surveys, polls, or quizzes to your prospects after each product demo, and asking them to rate your performance, your product, and their satisfaction. You can also use analytics tools, such as Google Analytics , HubSpot , or Wistia , to track and measure your product demo metrics, such as views, attendance, engagement, conversion, and retention. By asking for feedback and measuring your results, you can identify what works and what doesn't in your product demos, and make data-driven adjustments and improvements.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to stay current with product demonstration techniques?

1

2

3

4

5

6

1 Follow industry trends

2 Watch and learn from others

3 Practice and refine your product demos

4 Experiment with new tools and formats

5 Ask for feedback and measure your results

6 Here’s what else to consider

Sales Engineering

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What are the most effective ways to stay current with product demonstration techniques?

1

2

3

4

5

6

1 Follow industry trends

2 Watch and learn from others

3 Practice and refine your product demos

4 Experiment with new tools and formats

5 Ask for feedback and measure your results

6 Here’s what else to consider

Sales Engineering

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