What are the most effective ways to repurpose audio content?

Not everybody consumes content in a similar manner. I for one cannot read through a complete book, it takes me ages to finish it but with an audio book I ensure that the message goes through and I finish it! Considering that there are multiple audiences out there, each piece of content can and should be repurposed in various formats be it audio bytes, blog, social snippets, POVs or even videos!

A reason is to drive traffic back to your main hub which will usually be your website. Repurposing audio content can vary in forms, it can be a short write up followed by the audio clip, or a complete article based on the audio. It adds longevity in your content and when you reshare the article this drives more traffic to the website as well as the clip.

Repurposing audio content maximizes its reach and engagement. It caters to diverse audience preferences, making the material more accessible. By converting audio into various formats, you tap into different consumption habits, enhancing content value and longevity.

The main benefit of repurposing audio content which saves your time and money, because making other content will take your precious time and money.

You can't have a one size fits all so remember to tailor your repurposed content to the specific strengths and preferences of each platform to ensure maximum impact. Few ways to accomplish that are: Transcribe for Blog Posts, Create Social Media Clips, Podcast Highlights ,YouTube Videos, Infographics, Transform into Webinars/Live Sessions, E-books or Guides, Courses/Workshops, Email Newsletters, Guest Contributions, Interactive Quizzes/ Polls, Republish on Different Platforms Repurposing audio content can help you reach a wider audience and maximize the value of your original material.

My approach is centered on delivering value and catering to diverse audience preferences. Quality and relevance are paramount; the content must be engaging and resonate with the target audience. I assess the content's length and format, aiming for flexibility in breaking it down into smaller segments or adapting it to various formats. Alignment with my content strategy and objectives is a key consideration. Whether the goal is lead generation, brand awareness, or educational content, I choose audio content that supports these objectives. For example, if the aim is lead generation, I repurpose content that offers valuable insights or solutions, compelling the audience to take action and engage with the offerings.

You can breathe new life into your audio content! Slice and dice compelling segments for social media bites and micro podcasts. Convert key points into video essays, infographics, or guest posts. Create interactive quizzes or Q&A sessions to increase engagement. Prioritize value and audience preferences to ensure your repurposed content resonates and drives impact, whether generating leads, building brand awareness or promoting educational goals. It's all about maximizing the potential of your audio treasure trove!

In many instances, consumers want to hear from their peers or thought leaders. A best practice I use is to always record any interviews around a project or piece of content - as you never know how many ways you can repurpose the interview itself whether that be for a written article based on a transcript, audio soundbyte for a social post or even to submit to a podcast for a pitch. I've seen this work great for customer interviews, webinars and in-person events. This also helps optimize time you may have with customers or indiviudals that are hard to pin down - so recording and making the most of it can pay dividends.

Choose audio content with evergreen topics or high-performing metrics. Identify segments suitable for repurposing, such as insightful quotes, compelling stories, or educational snippets. Prioritize content that aligns with your target audience’s interests and addresses their pain points.

There many tools you can use and you don't have to transcribe only audio content but it is possible with video content too which saves a lot of time. Applications like Descript are a way to go.

??There are lots of digital audio transcription tools out there. Just ensure that you still have someone to review and check the content before publishing. ??This is not just for checking typos, but also for checking relevance to the possibly new audience that you plan to reach out to.

Transcribe audio content by manually typing the spoken words, using automated transcription services like Rev or Otter.ai, employing speech recognition software such as Dragon NaturallySpeaking or Google Docs Voice Typing, exploring dedicated transcription apps, or outsourcing to professional transcription services for accuracy and efficiency. Additionally, consider breaking down longer files into manageable segments and reviewing the transcribed text for precision and clarity.

To be specific for a moment -> Tool-Tips: Use different AI tools for different scenarios: "superwhisper" transcribes your voice live and inserts it directly into an activated text field "audionotesai" creates clear notes "blizo" creates meeting notes and generates to-do lists "notta" and "nova" transcribe text from videos "gospeech", "sonix" and "otter" convert speech/audio into text Give it a try!

Use video editing tools to overlay audio onto existing bite-sized video content assets. This can breathe life into otherwise boring video content.

You can also use an ai image generator to create a truly original background to accompany your quote. Add your image to adobe express. You can the style feature to generate various creative fonts and styles for your quote.

You can create a carousel that captures the key points in the audio. Otherwise, you can cut the audio into bite-size content based on the topics discussed. Just like YouTube has chapters, you can cut the audio to resonate with different trending topics.

When it comes to social media content, it highly depends on which platform you are going to use the repurposed content for. For instance, Instagram needs fast content to work - so you can take bits of the audio content that are highly impactful and create a reel out of it. You can take bits of informational sections from the audio content and create a “Tip” or “Hacks” carousel on LinkedIn. You can take a fact section and create a post for Twitter. The options are endless. You can always create a long form video from the content and publish it on YouTube if nothing works! The opportunity is endless.

Creating either video or audio content costs - it takes time, energy and money. It is important to choose wisely what topics you want to create in video or audio form or both. It needs to allign with your overall content and mainly business strategy.

Lets not complicate this. There are many ways to repurpose audio content and reach a wider audience. Some of the most effective ways are: - Transcribe: The audio into text and use it to create blog posts, ebooks, newsletters, or infographics. - Extract :The key points or quotes from the audio and use them to create social media posts, graphics, or audiograms. - Convert : The audio into video and upload it to YouTube, TikTok, or Instagram. - Strip: The audio from video and use it to create podcasts or sound bites. - Translate:The audio into different languages and use it to create multilingual content. - Remix:The audio with music, sound effects, or narration and use it to create new audio content.

Turn interesting segments of your audio content into audiograms. Audiograms are visual representations of audio, often featuring waveforms and captions. They are eye-catching and suitable for sharing on platforms like Instagram and Facebook.

At my agency, we often repurpose recorded audio or video content from webinars or live events into more digestible assets, including blog posts, social media posts, and audiograms. Many prospects don’t have the attention span to listen to an entire presentation or webinar — by breaking content down into bite-sized chunks of different formats, you can reach a broader audience by empowering them to consume content the way that they prefer to.

How you can and should repurpose audio content boils down to the number of channels you share content on. For instance, if you post on LinkedIn, you can repurpose the audio recording to a blog post. Similarly, you can turn excerpts of it into images for social media channels that require short-form content. Again, if you do media stories, you may also use the excerpts from the recording to create a press release. Additionally, you can use AI tools to turn audio into video for platforms such as YouTube.