What are the most effective ways to present website performance data to stakeholders?

1 Define your metrics

Before you present your website performance data, you need to define what metrics you are using and why they matter. Metrics are the quantitative indicators that measure your website performance, such as page load time, bounce rate, conversion rate, and so on. You should align your metrics with your website objectives, such as increasing traffic, engagement, sales, or retention. You should also explain how you collect, analyze, and interpret your metrics, and what tools or methods you use.

2 Choose your format

The format of your presentation can make a big difference in how your stakeholders understand and react to your website performance data. You should choose a format that suits your audience, your purpose, and your message. For example, you can use a dashboard, a report, a slide deck, or a video to present your data. You should also consider the level of detail, the frequency, and the duration of your presentation. You should aim for a format that is clear, concise, and compelling.

4 Tell a story

Another way to present your website performance data effectively is to tell a story that connects your data to your stakeholders' interests, needs, or expectations. A story can help you provide context, meaning, and emotion to your data, and make it more memorable and persuasive. You should structure your story with a beginning, a middle, and an end, and use elements such as characters, conflict, and resolution. You should also use language that is simple, engaging, and relevant to your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?