What are the most effective ways to persuade people to try your product or service?

1. Give it away: Everyone loves a freebie. But stitch that sampling with the right association. Red Bull showed up at the coolest gigs, events and also like drug peddlers got folks hooked to the drink. Associating the vibe of adrenaline kicks, adventure even when surfing screens at home. 2. Incentivize: Reward consumers. With stuff money can't buy. Eg. Star meet and greets or with spectacular goodies. Levi's was giving away a few superbikes. 3. Bundle: Package it with a complementary offering. Coke did that with McD's. Pepsi with the Whopper. Your new brand of ketchup with their fries. Your engine oil with a luxury car as OEM. All the best!

Definitely agree, Understanding your audience is the cornerstone of effective persuasion. By delving into their needs, desires, and fears, you gain insights that pave the way for a tailored message. Research, questions, and active listening lay the foundation, enabling you to empathize with their pain points and aspirations. This approach not only aligns your message with their interests and values but also safeguards against potential missteps, fostering credibility and trust.

The first step to persuade anyone is to understand who they are, what they need, what they want, and what they fear. You need to do your research, ask questions, listen actively, and empathize with their pain points and goals. By knowing your audience, you can tailor your message, your offer, and your benefits to match their interests, values, and motivations. You can also avoid making assumptions, mistakes, or objections that could undermine your credibility or trust.

Firstly, be human & be a patient listener. Ask questions to understand if there is even a need for the product in their lives. Without a need, there is a no logic for me to try a product. Secondly if the need is established, try to understand if there is an intent to figure out a solution. If there is an intent, try to position the product/brand with the offering & problem solution approach that it brings on the table. If the problem = solution is achieved, one can give a small demo/free trial/sample giveaway first , take a feedback & then sell it :)

Driving brand advocacy to initiate building rapport with the audiences - 1. sharing the meaningfulness 2. purpose with your brand. 3. Is the brand giving back something to the society This will help generate trust around the brand

Use emotions to create desire for the product/service and deploy logic to construct and communicate the value proposition - sum total of all benefits. For example, nostalgia could be used to persuade customers to read newspapers provided it conveys logically the benefits - attention span, retention, referral value of the medium and cognitive benefits of reading! I hope some newspaper company would try this.

In my experience the most important aspect of a sale is your personal belief in the product or service. If you understand the value it can bring, then your sales pitch will have that much more meaning and will be directly affected by what you think.

Connect and relate, facilitate the exploration of what’s needed/possible, then advocate for your product or service. If action does not come naturally, call to action.