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What are the most effective ways to organize your content audit findings?

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A content audit is a systematic analysis of your website's content, with the aim of identifying its strengths, weaknesses, opportunities, and threats. It helps you evaluate how well your content aligns with your goals, audience, and SEO best practices. However, a content audit can also generate a lot of data and insights, which can be overwhelming and confusing if not organized properly. In this article, you will learn some of the most effective ways to organize your content audit findings, so that you can prioritize your actions, communicate your results, and track your progress.

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Aqsa A.

Digital Marketing | Google-Certified & HubSpot Certified |Expert in Digital Marketing Strategy |Content Writing |SMM…
Abhishek Upadhyay

Digital Marketing Consultant | Digital Marketing Strategies | Growth Marketing | Technical SEO | SEO | B2B | B2C |…

1 Choose a suitable tool

One of the first steps to organize your content audit findings is to choose a tool that can help you collect, store, and analyze your data. There are many options available, depending on your budget, needs, and preferences. Some of the common tools are spreadsheets, content inventory software, content audit templates, and content management systems. You should look for a tool that allows you to customize your criteria, filter and sort your data, create reports and dashboards, and integrate with other tools and platforms.

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Aqsa A.

Digital Marketing | Google-Certified & HubSpot Certified |Expert in Digital Marketing Strategy |Content Writing |SMM |SEM |Email Marketing |Personal Branding | Free Consultation For Startups
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By using tools such as Google Sheets or Airtable, we could create dynamic reports that highlighted key areas for improvement, such as outdated content, broken links, and opportunities for SEO optimization. This visualization helped stakeholders understand the audit's findings at a glance, facilitating more informed decision-making.

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Abhishek Upadhyay

Digital Marketing Consultant | Digital Marketing Strategies | Growth Marketing | Technical SEO | SEO | B2B | B2C | Performance Marketing | Content Marketing | ROI Based Marketing |
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To organize content audit findings effectively, use a comprehensive spreadsheet to categorize and prioritize data. Visualize trends for clarity and document recommendations with assigned responsibilities and deadlines. Regular reviews ensure ongoing optimization, supporting strategic decisions for a successful content strategy.

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Julien Ferras

Responsable Audiences et SEO @LePoint
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For your content audit, use a crawler, like Oncrawl or Botify... is the best method for me. You will collect a lot of interesting data. ?? 1°/ You will have simplified access to data concerning the structure of the internal network, the length of your content, orphan pages... and graphs will allow you to already have good insights. ?? 2°/ If you are a bit geeky, with scraping rules, you will recover other data such as the publication date or the name of the author of the article for example. This information is strategic and coupled with the logs, you will unlock the secrets of SEO! ?? Finally, you can extract this data into a spreadsheet and process it, better you can also help yourself with AI prompts which work very well.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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Selecting the right tool for content audits is crucial. While spreadsheets are versatile, content inventory software offers more robust analysis. Templates can streamline the process, but CMS integration enhances efficiency. Consider scalability and compatibility for long-term success.

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2 Categorize your content

Another way to organize your content audit findings is to categorize your content according to different dimensions, such as type, format, topic, purpose, stage, and quality. This will help you group your content into meaningful segments, and identify patterns, gaps, overlaps, and inconsistencies. You can use different methods to categorize your content, such as tags, labels, folders, columns, or color codes. You should also document your categories and their definitions, so that you and your team can use them consistently and accurately.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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Categorizing content by audience engagement level could be beneficial. Segments like high engagement, moderate, and low can guide content strategies, focusing efforts where they'll have the most impact. This approach helps tailor content to audience preferences and maximize ROI.

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3 Score your content

A third way to organize your content audit findings is to score your content based on various metrics and indicators, such as performance, relevance, accuracy, readability, usability, and SEO. This will help you measure the value and effectiveness of your content, and compare it with your benchmarks and standards. You can use different methods to score your content, such as ratings, rankings, scoresheets, or formulas. You should also define your scoring criteria and scale, so that you and your team can use them objectively and transparently.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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As a digital marketer, I believe scoring content is crucial for measuring its impact. However, solely relying on metrics like performance and SEO may overlook qualitative aspects like storytelling and emotional resonance, which are equally vital for engagement. Balancing quantitative data with qualitative insights ensures a holistic evaluation, leading to more effective content strategies.

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4 Map your content

A fourth way to organize your content audit findings is to map your content to your user journey and your business goals. This will help you understand how your content supports and influences your users' needs, behaviors, and actions, and how it contributes to your desired outcomes and results. You can use different methods to map your content, such as diagrams, charts, tables, or matrices. You should also align your content map with your user personas, scenarios, and pain points, so that you can create a user-centric and goal-oriented content strategy.

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5 Recommend actions

A fifth way to organize your content audit findings is to recommend actions for each piece of content, based on your analysis and evaluation. This will help you plan and prioritize your next steps, and optimize your content for better performance and results. You can use different methods to recommend actions, such as annotations, comments, notes, or suggestions. You should also categorize your actions into four main types: keep, update, delete, or create, so that you can streamline your workflow and resources.

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6 Share your findings

A sixth way to organize your content audit findings is to share your findings with your stakeholders, such as your team, clients, or managers. This will help you communicate your insights, results, and recommendations, and get feedback and approval for your actions. You can use different methods to share your findings, such as reports, presentations, dashboards, or summaries. You should also tailor your findings to your audience, and highlight the key takeaways, benefits, and impacts of your content audit.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to organize your content audit findings?

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3

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1 Choose a suitable tool

2 Categorize your content

3 Score your content

4 Map your content

5 Recommend actions

6 Share your findings

7 Here’s what else to consider

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What are the most effective ways to organize your content audit findings?

1

2

3

4

5

6

7

1 Choose a suitable tool

2 Categorize your content

3 Score your content

4 Map your content

5 Recommend actions

6 Share your findings

7 Here’s what else to consider

Search Engines

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感谢您的反馈

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