What are the most effective ways to market your consulting business?

It’s important to find the critical gap to be filled in the value chain of the target customer and contribute effectively to create a USP and niche. Skill to understand the pain points and ability to see solutions from outside would always stand out to be a unique skill which can differentiate any service provider.

One thing that I found helpful to keep in mind is know what you can and cannot do with the highest quality and integrity. Understanding this will allow you to define the unique problem that you are looking to solve for your clients. Once you have this defined, use your network to identify who needs the services.

You need to introduce yourself to the ecosystem as an expert in your field. This means that after gaining the necessary experience and skills, you should start networking. One of the best ways is to use LinkedIn.

A mi, me ha servido mucho el saber diferenciar entre los unique selling points (USP) y las fortalezas que tienes. Los USP son como máximo dos puntos claves que tu ofreces y nadie mas en el mercado lo hace. Por otro lado las fortalezas son características que otros tienen, pero que por alguna razon o ventaja, tú lo haces mejor.

To be effective in marketing your consulting services , it’s essential to have the following ingredients in your delivery 1. Domain knowledge of the business/sector and the it’s dynamics that needs your consulting services 2. Your solution story eg proposed digital transformation to any aspect of identified improvement area of business with clear outcome for opex/capex / cost take out or new revenue streams which can be measured. 3. All predictive analysis, risk profile and analogy needs to be build on top. Hope this helps

A personal brand is your story. Authenticity, values, integrity, trustworthiness are just a few examples of what makes up an individuals personal brand.

Nowadays a platform like Linkedin gives you great access to personal branding. Don't overthink it, just start posting and see what works (and what doesn't).

Como dijo Jezz Bezzos, “tu marca personal es lo que dicen de ti cuando no estás en ma habitación ”, yo a?ado lo que recordarán de ti cuando tengan ese Pain o necesidad. Ser específico, tener unos colores definidos, hablar siempre sobre un tema en el que seas experto, que hayan momentos personales… todo ello hace que otros se hagan una imagen de ti, que te elijan antes que otros.

This is very important. Personal brand needs deliberate self investments. One must invest time and resources to make it strong.

One of the best ways to build your personal brand is through social media profiles, this helps to refine your thought process, how to write, gives you room to make connections and mistakes, I also feel like a social media platform allows you to make all your mistakes and correct yourself. Social media platform is not the only place to build your personal brand but it can be a great starting point.

?Dar contenido de valor gratis o de pago? Esa es la cuestión… Ese es uno de los dilemas que muchos se plantean y las dos posibilidades tienen sus argumentos. Una vez más se plantea la cuestión de tiempo o dinero. O dedicas dinero a publicidad para que te e conozcan rápidamente o dedicas tiempo exponiéndote en RRSS, medios y eventos. Mi recomendación es que dediques tiempo a dar contenido de valor a tus posibles clientes. OJO, una cantidad razonable. Debes ser regular y no cansino. A mí me aburren los que te mandan una newsletter diaria sobre el mismo. Pero hay a quien le gusta. Define tu contenido y tu dedicación y anímate a compartir conocimiento. Si no te ven, para ellos no existes. Y si no existes nunca te contratarán

In the digital age, content is king. Provide valuable, insightful content through blog posts, articles, webinars, and social media platforms. Share your knowledge and expertise to showcase your competence and attract potential clients. By offering valuable content, you not only position yourself as a thought leader but also engage with your target audience and demonstrate your commitment to adding value.

Your content is the best way to get your target audience to pay attention to you, so your contents has to be refined and one fundamental thing I will add is to give the best value possible in your content, let it be solving problems, it is the value you give in your contents that the convinces your audience to follow you.

Sharing valuable insights, industry trends, case studies and tips through blogs, webinars, or social media demonstrates your expertise. It positions you as a thought leader and draws potential clients to engage with your services.

It is impossible to add value or to provide value added content unless one is thorough on the needs of the target client. Creating content requires understanding, depth as well as the creativity which needs be mastered.

You can build relationship & networl by: - Providing some of your bespoke services to interns at a reduced or no cost. - These interns after benefiting from the services, can inturn grow your network of audience.

Establishing yourself as a thought leader in your niche can be a powerful catalyst for building relationships. Regularly create and share valuable content, such as blog posts, whitepapers, or video tutorials, that showcase your expertise. Leverage platforms like LinkedIn and others to disseminate your insights. Engage with your audience by responding to comments and fostering discussions around your content. This not only positions you as an authority in your field but also attracts like-minded professionals, potential clients, and collaborators. Thought leadership builds trust and keeps you top-of-mind when opportunities arise within your network. Always remember to be authentic and genuinely invested in the success of others.

Networking is something that should come naturally in order to express yourself in the best and simple way. Is very important to build a trustable network based on skills and capabilities showing other professionals what kind of added value you can give at the industry. Is important to be always honest and fair without trying to impress.

Networking and constant sharing of experience and knowledge with peers and potential clients creates a good branding for you.

A solicita??o de feedback é imperativa para aprimorar o desempenho empresarial. Constitui um meio para avaliar se a opera??o está alinhada às expectativas, sendo crucial acolher, igualmente, avalia??es desfavoráveis. A implementa??o de melhorias com base em feedbacks é fundamental para o avan?o contínuo do empreendimento.

No hay mejor marketing que las recomendaciones de tus propios clientes. Antes podías llegar a pedir cartas de recomendación manuscritas. Hoy con las RRSS es el esfuerzo para teneros buenas rese?as es mucho menor. Antes de pedir una recomendación has de entregar un servicio por encima de las expectativas de tus clientes. Después de dar ese servicio, debes pedir feedback y comprobar que la percepción de tu cliente es muy alta. Sólo entonces podrás pedirle una recomendación y facilitarle cómo hacerlo en un minuto. Y recuerda, tú también puedes recomendar los servicios de tus clientes. No lo dudes ve a Google Maps, teclea Helpers Speakers y mira el número de recomendaciones que tenemos vs la competencia. ?Nos deja la tuya?

Client feedback is invaluable for improving your services and building credibility. Actively seek feedback from clients, and use positive testimonials to bolster your reputation. Additionally, don't hesitate to ask satisfied clients for referrals. Word-of-mouth remains a powerful marketing tool, and personal recommendations can significantly influence potential clients.

?Cómo seguir mejorando? Escuchando a tus clientes y para eso es fundamental el feedback. Sea positivo o negativo el que tus clientes se sientan escuchados hará que la relación con ellos se vuelva más fuerte. Y te dejará a ti como una persona profesional que no solo busca una venta sino una relación a largo plazo.

Asking for regular feedback may create open communication channels with all relevant stakeholders. These conversations can help you build professional relationships and allow you to focus on improving your skills, expertise and offerings.

More than experimenting it’s important to calibrate and measures the inputs provided and objectively build the measurements for outcomes. An independent evaluation of outcomes leads to credibility and trustworthiness which is important for establishing the long term relationships.

Have you heard of a perfect first attempt? Iterations makes perfect, therefore, feedback and improvement are going to help you climb up the ladder. It takes few experiments to learn and adjust in order to score better.

Whenever working on a new project with a client, I provide full transparency on whether this is a new industry I'm working within. If so we come to an agreement that we will utilise more analytics and tracking to understand what will be the most effective path forward.

The digital landscape provides ample opportunities for experimentation. Try different marketing channels, strategies, and messaging to see what resonates best with your target audience. Use analytics tools to measure the effectiveness of your efforts, allowing you to refine your approach based on real-time data. Continuous experimentation and measurement are essential for staying agile in a rapidly evolving market.

?Eres experto en marketing o en consultoría? Sí lo eres en consultoría, mi recomendación es que te pongas en manos de un experto en marketing digital y que si te tienes que focalizar en una RRSS lo hagas en Linkedin. Si delegas en expertos en generación de Leads la parte de marketing, tú podrás dedicar tu tiempo al cierre de ventas a esos contactos, resolviendo a sus dudas mejor que nadie. También podrás dedicarte a los proyectos de consultoría y cuando un proyecto finalice tener ya otro en lista de espera. A la vez, puedes hacer networking en Linkedin y en eventos presenciales y pedir recomendaciones a tus clientes satisfechos. El mejor marketing es que tus clientes hablen de ti.

?? Do. Great. Work. Nothing beats a strong reputation in the market for strong delivery and follow through. Be known for going the extra mile and looking out for your client’s best interest. Additionally, get online and create a following by sharing your expertise in small doses to give people a flavor of what you can do. Top-of-mind recall can help with lead generation especially if you emphasise a clear brand positioning in your content share and engagement.

Elevate your communication skills and speak up. By speaking at local or industry events, or even creating consistent video content, you can set yourself apart as a giving leader. Sharing your story of how your experience resonates with the problem your audience shares, and how you resolve the problem (in general terms) builds trust. If you can sell from the stage with an offer your audience cannot ignore, your lead flow will increase, resulting in more clients.

In addition to the aforementioned strategies, consider staying updated on industry trends, investing in professional development to enhance your skills, and leveraging technology to streamline your processes. Embrace a client-centric approach by prioritizing excellent customer service and maintaining open communication. Lastly, monitor your competition to identify gaps in the market and opportunities for differentiation.

Decide if “consulting” is actually what you’re offering; or if it’s only one of your engagement models. Traditionally the term was a catch-all for most for 3rd party experts to come in and help leadership and their boards make change and impact within organisations. However, the market for this has evolved - and many people’s messaging hasn’t. As a rule of thumb: consultants are project based, and not operationally integrated into a team. Fractional and virtual leaders (the differences are nuanced by market) are semi or fully operationally integrated into the team, almost as if they were part-time employees. Advisors are not by nature project based. Check your marketing language against your ideal engagement format for better impact!

Under-promise and over-deliver. In the consulting world, a great way to build your reputation and eventually get word of mouth referrals, is by always exceeding expectations. If you can, always help your clients (or potential clients), even if this is outside of the scope of work.