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What are the most effective ways to make your pitch engaging?

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If you are a small business owner looking for funding, you know how important it is to make a good impression on potential investors. Pitching your idea, product, or service to angel investors or venture capitalists can be nerve-wracking, but also rewarding if you do it right. In this article, you will learn some of the most effective ways to make your pitch engaging and convincing, so that you can stand out from the crowd and get the attention and support you need.

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1 Know your audience

Before you prepare your pitch, you need to do some research on who you are pitching to. What are their interests, goals, preferences, and pain points? How do they evaluate and invest in startups? What are their expectations and criteria? By knowing your audience, you can tailor your pitch to their needs and show them that you understand their perspective and value proposition. You can also avoid making common mistakes, such as using jargon, making unrealistic claims, or being too vague or too technical.

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Abdul Basir

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Know your audience: Understanding your audience is essential for creating an engaging pitch. Research their needs, preferences, and pain points. Tailor your message to resonate with their interests and address their challenges. Whether presenting to investors, customers, or stakeholders, adapting your pitch to the specific concerns and interests of your audience enhances engagement. Use language and examples that resonate with them, making your pitch more relatable and compelling. This audience-centric approach increases the likelihood of capturing attention and fostering engagement.

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Abby Roselli, MBA, MPM, MQM, CPRM

Art. Business. Fashion. Entrepreneurship. Project Management. Strategic Management.
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In terms of innovation, a pitch may propose a solution to a problem that the audience isn't even aware they are having. By knowing the goals of the intended audience, the pitch can outline how the proposed problem may be impacting outputs, such as profitability. The pitch should then demonstrate how the audience can experience improved outputs that better align with goals and strategies by integrating the proposed solution.

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2 Tell a story

One of the best ways to make your pitch engaging is to tell a story. A story can capture the attention, emotion, and imagination of your audience, and help them relate to your problem, solution, and vision. A story can also demonstrate your passion, personality, and credibility, and make your pitch memorable and unique. To tell a good story, you need to have a clear structure, a compelling hook, a relevant context, a specific problem, a unique solution, a strong value proposition, and a clear call to action.

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Shubham Trivedi

Founder & CEO @Oyexperts & @OrbinFilings | Entrepreneur | Investor in early-stage startups | HIRING for multiple roles
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A great technique for creating a powerful and memorable pitch is storytelling. It helps your audience relate to your path, vision, and beliefs in addition to capturing their attention on an emotional level. A well-written narrative adds background, which increases the relatability of the issue and its resolution. It's essential for catching attention and making a statement in a highly competitive environment.

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3 Use visuals

Another way to make your pitch engaging is to use visuals, such as slides, images, videos, charts, graphs, or prototypes. Visuals can help you communicate your ideas more effectively, illustrate your data and evidence, highlight your key points, and create a lasting impression. However, you need to use visuals wisely and sparingly, and avoid cluttering or distracting your audience. Make sure your visuals are clear, simple, relevant, and consistent with your message and brand.

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Romi Sunga

Business Advisor | Connector | Business Community Impact
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I like presentations that move forward and have visual stimulus. A presenter will lose my attention if they speak for 10 minutes and STAY on 1 slide. Please remember there are many things trying to steal my attention from your presentation: - a second work monitor - email notifications - phone notifications - ping from a teammate - etc. Keep these in mind when creating a 1-hour presentation. A good starting formula is 1 slide = 1 talking point.

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4 Practice and rehearse

No matter how good your content and visuals are, you also need to deliver your pitch with confidence and enthusiasm. To do that, you need to practice and rehearse your pitch multiple times, preferably in front of different audiences and with feedback. You need to master your timing, tone, pace, volume, body language, and eye contact, and be prepared for any questions or objections. You also need to anticipate and avoid any technical or logistical issues, such as poor sound quality, low battery, or unstable internet connection.

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5 Engage and interact

Finally, you need to make your pitch engaging by engaging and interacting with your audience. You can do that by asking questions, inviting feedback, soliciting opinions, or offering demos or trials. You can also use humor, anecdotes, or testimonials to create rapport and trust. By engaging and interacting with your audience, you can show them that you care about their input and involvement, and that you are open to learning and improving. You can also create a dialogue and a relationship that can lead to further opportunities and collaboration.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to make your pitch engaging?

1

2

3

4

5

6

1 Know your audience

2 Tell a story

3 Use visuals

4 Practice and rehearse

5 Engage and interact

6 Here’s what else to consider

Small Business

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What are the most effective ways to make your pitch engaging?

1

2

3

4

5

6

1 Know your audience

2 Tell a story

3 Use visuals

4 Practice and rehearse

5 Engage and interact

6 Here’s what else to consider

Small Business

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