What are the most effective ways to increase international sales?

The first phase can be done online, general competition, local culture, legal restrictions etc. Second phase is to contact your embassy or chamber of commerce, they usually have very good operation insight on the local market and can network for you. Third phase, travel go to the country, see the market, etc. Not just the capital and its business center, but go and see the potential clients , where you are going to be selling. This will allow you to have a feeling for the logistics and legal and tax implications Check, convertibility of the foreign currency, currrency control and your tax situation, taxes and customs can make or break a deal. ?Did I mention taxes?

Market Research: Understand the target market's cultural nuances, preferences, and buying behaviors. Analyze competitors and market trends to identify opportunities and challenges. Localized Marketing: Tailor your marketing messages to resonate with the local audience. Utilize local languages in advertising and promotional materials.

Always review what the local customs / markets demand, go and see what the client is used to seeing. If ou are going to be disrutpive, explain the reasons and why this new design / pattern is going to be a positive impact for the client.

Invest in Digital Marketing: Utilize online advertising, social media, and search engine optimization to increase online visibility. Leverage digital platforms to reach a global audience cost-effectively.

A strong online presence is important, but check if your customers are users of that platform. If you are selling industrial machinery, then using Instagram is absurd. Tailor your online presence to support the business model you are pursuing, online is not a stand alone situation. Check the ROI of the online presence continuosly and don't hesitate to change provider if you see it isn't working

Find someone with local expertise to manage the day to day client operations. BE aware that in some cultures the relations are very stratified, the owner / CEO will only talk to his counterpart and the technical teams, buyers etc will never get a contact from a partners director. Know the local holidays, birthdays etc and respect local traditions. A small gift can go a long way in establishing a personal conection.

ASK the clients why they don't buy from you, if you send a online questionaire they normally do not go into details, get them on a 10min videocall and you will get much better actionable intelligence.

Cultural Sensitivity: Be culturally sensitive in your marketing and business practices. Adapt product offerings or features to align with cultural preferences and values. Continuous Evaluation and Adaptation: Regularly assess the performance of your international strategies. Be willing to adapt and refine your approach based on market feedback and changing conditions. Remember, successful international expansion requires patience, a deep understanding of local markets, and a willingness to adapt your business strategies to meet the unique needs of each market you enter.

Localize and Be Present Localize means to find local partners and hopefully open an office on the ground. Be present means to listen to your client. Always check non-verbal cues. Research and get to know your client. Check their credit background and industry reputation.

Nowadays there are import export data selling companies , first of all buy that data and start giving low price offers. Try to establish good relationships leading to good business. At the end Sky is the limit!