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What are the most effective ways to incentivize subscribers to upgrade their subscription?

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If you run a subscription-based service, you know how important it is to retain and grow your customer base. But how do you convince your subscribers to upgrade their plans and pay more for your service? In this article, we'll explore some of the most effective ways to incentivize subscribers to upgrade their subscription, based on service operations principles and best practices.

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Luiz D'Elboux
Fernando Cascardo

CEO @ Digital LOA | Driving Business Growth

1 Offer tiered value propositions

One of the key factors that influence subscribers' willingness to upgrade is the perceived value of your service. You need to clearly communicate the benefits and features of each subscription level, and how they match the needs and preferences of different segments of your audience. A tiered value proposition can help you do that, by showing how your service delivers more value as the subscription level increases. For example, you can offer more features, functionality, customization, support, or access to your service, depending on the subscription level. You can also use visual cues, such as labels, colors, icons, or badges, to highlight the differences and advantages of each tier.

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Luiz D'Elboux
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One methodology that really helps to outline tiered value props is "Jobs to be done". By using it, you can understand each customers' needs in their journey to accomplish something. Then you design your subscription packages in the sense that: 1st job to be done = pack 1, 10USD/mo 2nd job to be done = pack 2 +5/USD/mo (on top of pack 1). The flip side of this methodology is that you offer just the right service for the right/moment need and customers only have to pay for that (in oppose to the "all you can eat approach"). It's good for the company and for the customers.

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Amorim Divulgador Business - Vendas Online

Amorim Divulgador Business
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Como garantir alinhamento estratégico? é preciso definir miss?o, vis?o e valores da empresa. Divulgue as informa??es predominantes. Outrossim: Trabalhar com afinco, dedica??o, determina??o e um trabalho intenso, é a conbina??o perfeita para promover as marcas, e colocar no maior ranking de fluxograma online. Acreditamos e entendemos que as campanhas de marketing digital, precisam inflamar a emo??o para estimular a a??o, e é por isso que nós do oPortal Vendas Online, nos esfor?amos arduamente para humanizar cada projeto delegado

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2 Create urgency and scarcity

Another way to incentivize subscribers to upgrade is to create a sense of urgency and scarcity around your service. You can do that by using time-limited offers, discounts, bonuses, or trials, that encourage subscribers to act fast and take advantage of a better deal. For example, you can offer a lower price, a free month, a premium feature, or a gift card, if subscribers upgrade within a certain period of time. You can also use social proof, such as testimonials, ratings, reviews, or referrals, to show how popular and valuable your service is, and how many subscribers have already upgraded.

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Luiz D'Elboux
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One interesting technique is to "unlock" the next level subscription for a certain period of time for free. You combine that with an onboarding process or automations that helps customers to make use of the additional benefits so then they understand the value. After that, you ask if they want to keep using this upgraded subscriptions; the ones who made a good use of it will stick and pay. And many within these group wouldn't even try the higher plan without this approach.

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3 Provide flexibility and choice

A third way to incentivize subscribers to upgrade is to provide them with flexibility and choice in how they use and pay for your service. You can do that by offering different payment options, such as monthly, quarterly, or annual billing, or by allowing subscribers to switch or cancel their plans at any time, without penalties or fees. You can also offer different customization options, such as add-ons, bundles, or packages, that allow subscribers to tailor your service to their specific needs and preferences. By providing flexibility and choice, you can reduce the friction and risk associated with upgrading, and increase the trust and loyalty of your subscribers.

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Luiz D'Elboux
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Many companies have the habit of creating robust bundles with many different features and sell it at a promotional price, so customers may feel they are making a good deal. The problem with this method is that in emerging markets, people may not have enough resources to pay for it. So, create a basic offer and make other features available upon extra payments. You may charge small fees for each feature. Then, you make your product accessible and you are still able to welcome customers that are willing to activate all features and pay for it.

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4 Segment and target your subscribers

A fourth way to incentivize subscribers to upgrade is to segment and target your subscribers based on their behavior, preferences, needs, and potential. You can do that by using data and analytics to identify and profile your subscribers, and to understand their usage patterns, satisfaction levels, feedback, and expectations. You can then use this information to create personalized and relevant messages, offers, and recommendations, that appeal to each segment of your subscribers, and that highlight the benefits and value of upgrading. You can also use automated tools, such as email marketing, push notifications, or chatbots, to deliver these messages and offers at the right time and place, and to track and measure their effectiveness.

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Fernando Cascardo

CEO @ Digital LOA | Driving Business Growth
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Os padr?es de segmenta??o usados antigamente como aspectos demográficos, psicograficos ou comportamentais, vem se tornado superados por novas regras, tal como estilo de vida, comportamento geraciona, vis?o sócio ambiental, política e ideológica… Técnicas de IA associadas da micro segmenta??o ditar?o o futuro

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5 Reward and recognize your subscribers

A fifth way to incentivize subscribers to upgrade is to reward and recognize your subscribers for their loyalty and engagement. You can do that by creating a loyalty program, a referral program, or a gamification system, that rewards subscribers with points, badges, discounts, freebies, or other incentives, for staying with your service, for using your service more often, for inviting others to join your service, or for achieving certain goals or milestones. You can also recognize your subscribers by featuring them on your website, social media, or newsletter, by sending them thank-you notes, by giving them shout-outs, or by inviting them to exclusive events or communities. By rewarding and recognizing your subscribers, you can increase their satisfaction, retention, and advocacy, and motivate them to upgrade.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Arggeu Araújo

Gest?o | Branding | Estratégico | Endomarketing | Trade | Analista | Growth
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A recompensa, a meu ver, ainda é o que se formata como mais atrativo no momento da conquista e fideliza??o. Quando você recompensa seu cliente ou prospect ele se sente mais importante, mais valorizado. é cliente valorizado é certeza de mantê-lo sempre por perto e consumindo nossos produtos e/ou servi?os.

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Guilherme Moura

Propagandista Vendedor | Representante Comercial | Supervisor de Vendas | Supervisor de Trade Marketing
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Acredito que depende exclusivamente do perfil de cliente, dinamica e time de processo. Veja o LinkedIn, te dá maiores benefícios com a assinatura Premium, e funciona muito bem! Já um lan?amento de produto como o Carmed Fini, foi o método de escassez, valorizou demais a marca. Outro produto e o Lavitan. Se eu entendo que meu público e fiel a um conteúdo específico eu fa?o algo segmentado e especializado como a ESPM. Farmácias de Rede, apostam em cadastro de benefícios para clientes, como a Drogaria S?o Paulo, com o cupom de desconto que aparece personalizado por tendência de compra de cada cliente.

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What are the most effective ways to incentivize subscribers to upgrade their subscription?

1

2

3

4

5

6

1 Offer tiered value propositions

2 Create urgency and scarcity

3 Provide flexibility and choice

4 Segment and target your subscribers

5 Reward and recognize your subscribers

6 Here’s what else to consider

Service Operations

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What are the most effective ways to incentivize subscribers to upgrade their subscription?

1

2

3

4

5

6

1 Offer tiered value propositions

2 Create urgency and scarcity

3 Provide flexibility and choice

4 Segment and target your subscribers

5 Reward and recognize your subscribers

6 Here’s what else to consider

Service Operations

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