What are the most effective ways to follow up with contacts after a networking event?

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Networking events can be a great opportunity to meet potential clients, collaborators, mentors, or employers in the field of data analytics. However, making a good impression at the event is only the first step. You also need to follow up with your contacts in a timely and effective manner to build lasting and valuable relationships. In this article, we will share some tips on how to do that.

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Dr. Archana K.
Wesley S.

Digital Transformation | Leader | Data Science | Analytics | Tech Evangelist | Entrepreneur | Mentor and Advocate for…

1 Send a personalized email

The first thing you should do after a networking event is to send a personalized email to each contact you met. Don't use a generic template or copy and paste the same message to everyone. Instead, customize your email based on the conversation you had, the interests you shared, and the value you can offer. For example, you can mention a specific data project you discussed, a resource you recommended, or a problem you can help solve. You should also express your appreciation for their time and attention, and suggest a next step, such as scheduling a phone call, meeting for coffee, or connecting on LinkedIn.

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Dr. Archana K.
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1. Send an email. Tailor it based on your networking interaction 2. Connect on LinkedIn so you both may learn from each others professional journey 3. Schedule an in-person or virtual coffee meet 4. Send holiday greetings or seasonal greetings 5. Share insightful articles or join virtual professional groups

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Mike Jamison

Owner & CEO of NewAge Refreshments LLC | Redefining Convenience, One Space at a Time. | Micro Market & Smart Cooler Enthusiast
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As founders, we collect business cards by the dozen at events. But a personalized outreach shows we were genuinely engaged, not just amassing contacts. I aim to reference specific conversations we had and new ideas sparked in my follow-ups. This level of care, relevance and priority wins meetings with formerly “out of reach” connections.

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2 Follow up with a call or a meeting

If you suggested a next step in your email, make sure you follow up with it within a week or two. Depending on the nature and purpose of your relationship, you can either call or meet your contact in person. A call can be a quick and convenient way to check in, clarify any questions, or propose a collaboration. A meeting can be more personal and engaging, allowing you to deepen your rapport, showcase your skills, or explore new opportunities. Whichever option you choose, make sure you prepare well, have a clear agenda, and respect your contact's time and availability.

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3 Connect on social media

Another way to follow up with your contacts after a networking event is to connect with them on social media platforms, such as LinkedIn, Twitter, or Facebook. This can help you stay in touch, learn more about their work and interests, and share your own insights and achievements. However, don't just send a generic connection request or follow them without any interaction. Instead, write a personalized note reminding them of how you met and why you want to connect. Also, comment on their posts, like their updates, and share relevant content that can add value to their network.

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Wesley S.

Digital Transformation | Leader | Data Science | Analytics | Tech Evangelist | Entrepreneur | Mentor and Advocate for SA Business and Youth Growth
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After a networking event, I like to reach out on social media with a personal touch. I'll drop a quick message thanking them for our insightful chat, highlighting a specific point we discussed. This not only shows appreciation but also underlines my genuine interest. It's a more authentic way to strengthen connections and demonstrates that I value meaningful professional relationships over generic interactions.

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Mike Jamison

Owner & CEO of NewAge Refreshments LLC | Redefining Convenience, One Space at a Time. | Micro Market & Smart Cooler Enthusiast
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Once we have someone’s digital contact info, social media provides an inbound channel for us to share progress that matters to them post-event. I regularly update connections on launch milestones, new verticals and community initiatives knowing a percentage will actively cheer the ventures they discovered first-hand. In turn I support their updates, driving organic relationship-building.

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4 Add value and stay relevant

One of the most important aspects of following up with your contacts after a networking event is to add value and stay relevant. This means that you should not only communicate with them when you need something from them, but also when you can offer something to them. For example, you can share useful data resources, tools, or tips that can help them with their projects or goals. You can also introduce them to other people in your network who can benefit from their expertise or services. You can also congratulate them on their achievements, celebrate their milestones, or acknowledge their challenges.

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5 Be consistent and respectful

Finally, you should follow up with your contacts after a networking event in a consistent and respectful manner. This means that you should not spam them with too many messages, calls, or requests, but also not neglect them for too long. You should find a balance between being persistent and being polite, depending on the type and stage of your relationship. You should also respect their preferences, boundaries, and feedback, and adjust your communication style accordingly. You should also be honest, authentic, and professional, and avoid making false promises, exaggerating your skills, or misrepresenting your intentions.

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Mike Jamison

Owner & CEO of NewAge Refreshments LLC | Redefining Convenience, One Space at a Time. | Micro Market & Smart Cooler Enthusiast
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Entrepreneur hustle must be balanced with relationship health. Once I commit to ongoing contact, I calendar quarterly check-ins to sustain momentum. But I also respect if mentors grow quiet - by prioritizing their highest value work rather than peppering with pitches. Graciousness and patience retain access; entitlement destroys trust. I aim for persistent yet considerate lifelong cultivation that errs on under-contacting.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Wesley S.

Digital Transformation | Leader | Data Science | Analytics | Tech Evangelist | Entrepreneur | Mentor and Advocate for SA Business and Youth Growth
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I've got QR codes on my LinkedIn profile, blog, and phone. Using platforms like QR Code Chimp, I've crafted a personalized digital card. This nifty trick lets people easily connect with me in various ways. When networking, having your QR code on your phone is a game-changer. People can scan it, saving your details effortlessly. It's a forward-thinking approach, showcasing your digital savvy. For me, it adds that extra touch, giving people a glimpse into my world as a connected digital enthusiast.

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What are the most effective ways to follow up with contacts after a networking event?

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1 Send a personalized email

2 Follow up with a call or a meeting

3 Connect on social media

4 Add value and stay relevant

5 Be consistent and respectful

6 Here’s what else to consider

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