What are the most effective ways to find and work with TikTok influencers?

First, you should actually be spending time on the platform (not just reading updates from google). There are more creators than you can imagine and they are different (some that can inform your strategy vs. going to the platform with a strategy to find creators). Allow creators that reach your target audience to guide how you should be speaking to their audience. At the end of the day, brands are renting space on the creators channel so you need to make sure what you’re sharing via the creator is authentic to what they already share so you actually reach their engaged audience.

TikTok has a wide range of audience and it supports short video content TikTok influencers can help you to reach your brand to a wide audience within a short time, My industry is Real Estate and I used TikTok for the brand awareness for the company.

Be conscious of the fact that not all programs should have all goals aka your objectives should match where your business is at. If you're a new brand no one has ever heard of and you're looking only for conversions - I would take a step back and look at KPIs surrounding brand awareness. If your KPIs are all of the above, you're going to end up failing on one if not both ends. So stay focused to what makes the most sense for your brand currently and you can evolve from there.

Allow creators to be true to themselves. Too often, brands focus solely on a creator's audience size, leading to content that doesn't resonate. Let creators express their unique style and establish comfortable partnerships. The results are bound to be outstanding. Guidelines, of course, remain important.

To find and work effectively with TikTok influencers: 1. Clarify your campaign goals and target audience. 2. Discover influencers through TikTok's Discover page, influencer marketing platforms, and social media management tools. 3. Evaluate influencers based on follower count, engagement, content relevance, and authenticity. 4. Communicate, negotiate terms, collaborate on content, and monitor performance for successful influencer partnerships.

Discover Tab: Navigate TikTok's Discover tab to explore trending content and find creators relevant to your niche. Search for popular hashtags and view trending videos to identify potential influencers. TikTok Creator Marketplace: Utilize the TikTok Creator Marketplace, an official platform that connects brands with verified influencers. Here, you can filter influencers by categories, review their profiles, assess analytics, and reach out to them directly. TikTok Ads Manager: Leverage TikTok Ads Manager to create and manage sponsored content with influencers via the Branded Content Ads program. This tool allows you to run paid campaigns seamlessly. By tapping into these TikTok resources, you'll streamline the influencer

I'd highly recommend leveraging TikTok's native tools. The Discover tab helps unearth trending influencers in your niche through hashtags and videos, while the TikTok Creator Marketplace streamlines the process with categorized profiles and analytics. If you seek a more integrated approach, using TikTok Ads Manager for sponsored content with influencers under the Branded Content Ads program is a solid choice for effective influencer marketing.

Marketplace is useful to check a range of important analytics and metrics, but the influencers that are already listed there are not the full list of who's available. Some rather large influencers are not listed on Marketplace. In this case, if you really want to work with them - try reaching out directly to them.

Leveraging TikTok's tools for influencer collaboration is essential. Explore the Discover tab for niche-specific trends. The TikTok Creator Marketplace connects brands with verified influencers, offering analytics and direct communication. TikTok Ads Manager enables sponsored content creation via Branded Content Ads. Strategically using these resources is key to influencer success.

TikTok Creative Center. It allows you to narrow down trending content to your niche. This will help you to identify the creators within as well as the audience who are engaging with it.

If you are looking for short-form video influencers irrespective of their platform, there are 5 things to should look out for 1. The type of the audience he/she caters 2. Whether or not that audience aligns with your campaign goals 3. How well he/she is able to tell a story in just 1 minute 4. If the creator is trusted by their audience 5. The impact of their CTA

In my view, vetting potential TikTok influencers goes beyond just numbers. While audience size and engagement rates are crucial, delving into the authenticity of their content is equally vital. I believe it's essential to align with influencers whose values resonate with your brand. Examining past collaborations and feedback not only provides insights into their professionalism but also ensures their previous partnerships were mutually beneficial. A focus on loyalty, authenticity, and positive influence would be key criteria for me when selecting influencers, fostering a more meaningful and impactful partnership.

I have used many tools to double check audience size, ER%, demographics, etc. The best one so far has been Creatify (getcreatify.com). They work with AI, so the data that the tool displays is really fast and accurate. It also detects if the influencers account has "fake profiles". Besides that, you should have these takeaways: 1. Type of audience he/she has and type of content he/she creates. 2. Does their audience aligns with my campaign and my brand?

It's easy to pick a 1m+ follower account out of a hat and force a collaboration, but this will do little for the authenticity of your brand. You are better off using the budget from one of those massive influencers on 100 micro-influencers. I'm talking people with 1000-10,000 followers that are ACTUALLY in the space you're competing for. They'll have a much more bought in audience, and will trump anything a top level big influencer will do...

Picking the right TikTok influencer to work with is crucial. And you've gotta do your homework if you want the partnership to actually pay off. Start by diving into their profile - get a feel for their content, review their engagement rates, and evaluate their tone. Take your research off TikTok too. Google their name, hit up past partners about their experience. You want the full scoop. Impressions and followers only tell part of the story.

Negotiation has to be one of the crucial part of tiktok influencer marketing. I have personally creators quoting 20x their usual commercials in hope ho getting good money. A great negotiation in compensation can help achieve phenomenal ROI.

A seemingly obvious but important aspect to remember is that influencers are people. They are not merely a means to get x impressions, clicks or reactions. The more time you invest in explaining the brand, the project and your role in the project, the more return you will receive from each influencer. Third party prescription has always been about trust, so make sure you nurture and foster trust-based relationships.

Creators love to work with brands because it can lead to free product, compensation, or just boosting their own presence in the world of social. As creator pay is skewing upwards, it’s important to know what you’re paying for. Smaller influencers will typically accept product as compensation, and as the follower count and influence increases, so does the compensation expectations. I personally like a combination of using larger influencers who really speak to the brand values while having a wide reach, and partnering with smaller creators who can deliver high quality UGC.

Effectively approach influencers and navigate the negotiation process for successful collaborations: Personalized Outreach: Craft a tailored and professional message when reaching out to influencers. Begin by introducing your brand, outlining your campaign goals, and specifying the partnership you have in mind. Transparency: Maintain open and honest communication throughout the negotiation process. Clearly articulate your expectations, budget, project timeline, and desired deliverables. Transparency builds trust and ensures everyone is on the same page. Negotiation and Flexibility: Be prepared to negotiate and exhibit flexibility. Collaborative ventures often require compromise, especially concerning creative

Once you've identified your preferred TikTok influencers, reaching out and negotiating effectively is the next crucial step. Begin with a personalized and professional message introducing your brand and clearly stating your campaign objectives and offer. Transparency is key; be honest about your expectations, budget, timeline, and deliverables. Be ready to engage in negotiations and find compromises, especially in areas like creative direction, compensation, and content rights. A respectful and collaborative approach is pivotal for building strong influencer partnerships that align with your campaign goals.

Regular Communication: Maintain consistent communication with your influencers. Offer guidance, provide constructive feedback, and offer support when needed. Keep the channels of communication open and transparent. Performance Tracking: Monitor the campaign's performance using TikTok Analytics, Google Analytics, or relevant third-party tools. Measure key performance indicators (KPIs) such as views, likes, comments, shares, clicks, leads, and sales. ROI Assessment: Evaluate the return on investment (ROI) by comparing campaign expenses to the achieved results. Consider the impact on brand awareness, reputation, and customer loyalty. Adjust and Optimize: Based on your campaign's performance, make necessary adjustments and optimize

Managing and monitoring your TikTok influencer campaign is vital for its success. Maintain consistent communication with your influencers, offer constructive feedback, and provide necessary support. Regularly track their progress. Utilize tools such as TikTok Analytics, Google Analytics, or third-party platforms for performance assessment. Measure results against your defined KPIs, whether it's views, likes, comments, shares, clicks, leads, or sales. Don't forget to evaluate the return on investment (ROI) and the broader impact of your campaign on brand awareness, reputation, and customer loyalty. This ongoing oversight ensures your campaign aligns with your goals and maintains effectiveness.

In the United States, Federal law requires disclosures on all sponsored social media content. It's important to note, though, that the FTC places responsibility not only on influencers but also on the brands that partner with them. This means that paid influencers must clearly and conspicuously disclose their material connection to a company. Failure to do so can result in fines to the brand, legal ramifications, and more. That means careful monitoring of all content created to ensure your business - and the influencers you hire - are fully compliant with local and governmental regulations.

? Consistent Communication: Forge clear communication lines with influencers for aligned goals. ? Harness Analytics: Leverage tools like TikTok Analytics or Google Analytics for actionable insights. ? Stay Compliant: Ensure influencers adhere to the CAP Code and ASA guidelines, maintaining transparency in promotions. ? KPI Tracking: From likes to conversions, keep a pulse on campaign performance. ? Branding Impact: Measure the resonance, not just reach, to understand your brand’s TikTok influence. Success goes beyond views—it’s about lasting brand impressions.

In my experience as a TikTok micro influencer and a marketing agency owner, the most common mistake brands and agencies make when working with influencers is not outlining a workflow and process in the brief. The truth is there is no one singular way to work with influencers. I’ve worked with some who achieve the best performance by being given complete freedom on creative aspects. I’ve worked with others who need more coaching to get to the desired result, for example with a set script and multiple drafts. It depends on the individual and can initially be difficult to know which approach to take if you haven’t worked with that influencer before and trust isn’t yet established. Establishing a process and workflow early on helps.

While working with TikTok influencers, it's very important to consider their average views and decide the pricing accordingly. As per my observation, the number of followers doesn't matter much on TikTok. You may see 10M+ followers, but still 50K–70K average views.

A third-party platform will help marketers easily discover creators with one major advantage - deep level data. The beauty of TikTok is the wide array of creators across any and all niches. I work at Captiv8, and we’re integrated into TikTok Creator Marketplace, so it would be a miss to not mention that connected API partner platforms are such a smart way to get access to TikTok talent that can help people reach their #marketingstrategy goals.

Some of the best TikTok creators are those who already post about your products. I see many brands fall for the mistake of searching for those who have the most followers, but that really doesn't mean much on TikTok. What's most important is how their audience responds to content about your product. This is why I <3 UGC!

Do some research and consider if an influencer fits your brand or style or not , besides their fame and popularity. You don't want to be working with influencers that have beliefs different from your company's brand. Also, as the influencer business keeps evolving and more influencers come into the picture - there is an emerging pattern that not all of them understand corporate work and timelines. You may get slow responses and even MIAs . As you have initial meetings and get to know influencers - be alert for their professionalism before engaging them.

I think what's most important on TikTok is to make sure you're staying true to a niche/vertical. And remember, the more niche and engaged an audience is, the more expensive it can be! Comments are king, so also keep on top of comments, look to comments for sentiment but also to find other potential influencers.