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What are the most effective ways to disseminate research findings for community organizations?

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As a community organization, you may have conducted research to understand the needs, preferences, and challenges of your target population, or to evaluate the impact of your programs and services. But how do you share your research findings with your stakeholders, partners, and funders in a way that is engaging, accessible, and actionable? In this article, we will discuss some of the most effective ways to disseminate research findings for community organizations, and how to plan, design, and deliver your research communication and dissemination strategy.

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1 Know your audience

Before you start disseminating your research findings, you need to identify and understand your audience. Who are they? What are their interests, goals, and expectations? How do they prefer to receive information? What are the best channels and formats to reach them? By knowing your audience, you can tailor your messages, language, tone, and style to suit their needs and preferences, and to avoid jargon, technical terms, or irrelevant details. You can also segment your audience into different groups based on their characteristics and needs, and adapt your dissemination strategy accordingly.

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Taiwo Hassanat BawaMuhammad

Public Health Visionary, Dedicated to Empowering Communities
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The most effective strategies to disseminate research findings for community organizations include leveraging multiple channels such as community meetings, workshops, and conferences to engage stakeholders directly. Utilizing easy-to-understand visual aids, infographics, and plain-language summaries can enhance accessibility and comprehension of complex data. Collaborating with community leaders, advocacy groups, and local media platforms can amplify the reach and impact of research findings. Additionally, establishing partnerships with community organizations and creating interactive digital platforms for information sharing can foster sustained dialogue and implementation of evidence-based practices within the community.

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2 Choose your methods

There are many methods and tools you can use to disseminate your research findings, depending on your audience, objectives, resources, and timeline. Reports, briefs, presentations, webinars, podcasts, and blogs are some of the most common methods. Reports are detailed documents that present background, methods, results, and recommendations for funders or policy makers. Briefs are shorter and simpler documents that highlight key findings for practitioners or media. Presentations are oral or visual displays of findings for conferences or workshops. Webinars are online seminars to disseminate research insights to a wider audience. Podcasts are audio recordings to discuss research findings in an informal way. Blogs are online articles to share research findings in a personal way. You can make these methods more appealing, concise, engaging, interactive, interesting, and authentic by using clear headings, summaries, visuals, quotes, calls to action, infographics, stories, examples, images, videos, polls quizzes chats Q&A sessions interviews anecdotes humor music narratives opinions emotions and links.

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3 Design your materials

Once you have chosen your methods, you need to design your materials to disseminate your research findings. This requires considering the methods, audience, and objectives when creating and formatting the content, visuals, and media. To do this effectively, use plain language that is simple and direct to avoid jargon and complex sentences. Incorporate visuals such as charts, graphs, tables, maps, photos, icons, or other visuals to illustrate data, concepts, and messages. Additionally, make use of media such as audio, video, animation or other media to enhance the presentation. Furthermore, remember to include branding elements of your organization's name, logo, slogan or other elements to identify and promote your research. Ensure that the branding is recognizable, distinctive and professional for a successful outcome.

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4 Deliver your dissemination

Once you have designed your materials, you must deliver them to your audience. This means distributing and promoting your materials through the appropriate channels and platforms to reach your audience and achieve your objectives. Some of the best practices for delivery include using multiple channels, such as email, social media, website, newsletter, podcast app, or blog platform; timing strategically before, during, or after an event, program, or campaign; and utilizing feedback mechanisms to collect and analyze the responses and reactions of your audience. Through feedback, you can measure the impact and effectiveness of your dissemination and improve future efforts.

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Brittany Hunt

Head of Quality, Innovation, and Research at Clinic Les Alpes
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Emphasize the role of storytelling in your dissemination strategy. Narratives and stories can make your research findings more relatable and memorable for community organizations. Incorporate real-life examples, testimonials, or case studies that highlight the practical implications and benefits of your research. This approach not only enhances the accessibility and appeal of your materials but also fosters a deeper connection with your audience, encouraging them to engage with and apply your findings in their own community contexts.

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5 Evaluate your dissemination

Finally, you need to evaluate your dissemination to assess its outcomes and impacts. This means reviewing and reflecting on your dissemination process, methods, materials, delivery, and feedback. To do this successfully, use indicators to measure the quantitative and qualitative aspects of your dissemination. Additionally, use comparisons to benchmark your dissemination against your objectives, expectations, or standards. Lastly, use lessons to identify the strengths, weaknesses, opportunities, and challenges of your dissemination. Make sure these are actionable, applicable, and transferable.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to disseminate research findings for community organizations?

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1 Know your audience

2 Choose your methods

3 Design your materials

4 Deliver your dissemination

5 Evaluate your dissemination

6 Here’s what else to consider

Research Management

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