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What are the most effective ways to design packaging for baked goods?

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The packaging of baked goods is not only a way to protect and transport them, but also a powerful marketing tool that can attract customers, communicate your brand identity, and influence purchasing decisions. How can you design packaging that is effective, appealing, and sustainable for your baked goods? Here are some tips to help you.

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Dr Taghi Miri

Sustainable Food Processing | Food Waste Valorisation | Chemical Engineering | University of Birmingham
Kelvin Ng ??

Creating a future food 2.0 ecosystem. High impact relationships. Board Member, Sustainability Advisor, #sustainability…
Fernando Mont'elberto

Dir. de Atendimento da Extra Comunica??o. Designer especialista em embalagens e marketing de produtos

1 Know your target market

Before you start designing, you need to understand who your potential customers are, what they value, and what they expect from your products. For example, if you are selling organic, gluten-free, or vegan baked goods, you might want to highlight these features on your packaging with clear labels, logos, or certifications. If you are targeting a younger, more eco-conscious audience, you might want to use recyclable, biodegradable, or compostable materials and avoid excessive wrapping or plastic. If you are catering to a premium or gourmet segment, you might want to use elegant fonts, colors, and shapes that convey quality and sophistication.

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Fernando Mont'elberto

Dir. de Atendimento da Extra Comunica??o. Designer especialista em embalagens e marketing de produtos
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Na minha experiência, compreender profundamente o público-alvo ao projetar embalagens para produtos de panifica??o revelou-se crucial para o sucesso da estratégia de marketing. Trabalhando em colabora??o com uma pequena padaria local, deparei-me com a importancia de entender quem eram os consumidores e como poderíamos atender às suas expectativas através do design de embalagens. Ao realizar pesquisas de mercado e conversar diretamente com os clientes habituais da padaria, descobrimos que muitos deles valorizavam n?o apenas o sabor autêntico dos produtos, mas também a experiência nostálgica de comprar p?es frescos em um ambiente acolhedor. Isso nos deu insights valiosos para orientar o design da embalagem.

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Dr Taghi Miri

Sustainable Food Processing | Food Waste Valorisation | Chemical Engineering | University of Birmingham
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Imagine Sara, who recently launched her bakery in the UK, specialising in organic, gluten-free pastries. To appeal to her target audience, she emphasised these features on her packaging with prominent labels and certifications. Aware of her customers' eco-consciousness, Sara chose biodegradable plastic developed by the University of Birmingham's HeTa group, avoiding conventional plastics. The packaging's elegant fonts and subtle colours conveyed the premium quality of her products. This approach resonated with her customers, who appreciated the clarity and environmental responsibility, enhancing brand recognition and loyalty in her community.

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maggie Chen

Founder and Director at Yicheng Industrial(Shenzhen)LTD | #Tin box manufacturer #tin box supplier #Custom tin packaging #Metal packaging #Food tin packaging #Chocolate tin boxes #Cookies tin box #Biscuits tin box
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?? Elevate Your Cosmetic Packaging Game! ?? Looking for the perfect packaging solution for your eye-shadow and petite cosmetics? Look no further than cosmetic tin boxes! These sleek, durable containers not only safeguard your products but also add a touch of sophistication. ?? Sustainable Choice: Eco-friendly and reusable, promoting a greener beauty routine. ? Preserves Freshness: Ensures longevity and freshness of your cosmetic creations. Upgrade your brand's appeal with these chic tin boxes - the epitome of style and functionality in cosmetic packaging! ??♀?? #CosmeticPackaging #TinBoxes #BeautyEssentials #SustainableBeauty #CosmeticContainers #BeautyInTin #PackagingSolutions #EcoFriendlyBeauty#CosmeticDesigns

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2 Choose the right materials and shapes

The materials and shapes of your packaging should match the type, size, and shelf life of your baked goods. For example, if you are selling fresh bread, pastries, or cakes, you might want to use paper bags, boxes, or wrappers that allow some air circulation and prevent moisture buildup. If you are selling cookies, crackers, or granola bars, you might want to use plastic or foil pouches, wrappers, or trays that seal in freshness and prevent breakage. You should also consider the transportation and storage conditions of your products and choose materials and shapes that are durable, stackable, and easy to handle.

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Dr Taghi Miri

Sustainable Food Processing | Food Waste Valorisation | Chemical Engineering | University of Birmingham
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In my role as an academic food engineer, I emphasise the importance of packaging in extending shelf life and maintaining quality. Working with a bakery we explore how different packaging materials impact the freshness of their products. For items like artisan bread, we choose materials that balance moisture control and breathability, extending shelf life while retaining texture. For delicate pastries, we select rigid, protective packaging to maintain their shape and quality. This approach not only preserves the integrity of the baked goods but also underscores the bakery's commitment to delivering top-quality products to their customers.

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3 Use appealing colors and graphics

The colors and graphics of your packaging should catch the eye of your customers and reflect your brand personality and values. For example, if you are selling healthy, natural, or wholesome baked goods, you might want to use earthy tones, simple patterns, or images of fruits, grains, or nuts. If you are selling indulgent, decadent, or festive baked goods, you might want to use bright colors, bold fonts, or images of chocolate, frosting, or sprinkles. You should also use colors and graphics that contrast well with the background and make your product name and logo stand out.

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Fernando Mont'elberto

Dir. de Atendimento da Extra Comunica??o. Designer especialista em embalagens e marketing de produtos
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Na minha experiência em desenvolver embalagens para panifica??o, fizemos uma pequena pesquisa de opini?o e decidimos incorporar elementos visuais que evocassem a tradi??o e a autenticidade, utilizando cores quentes e imagens que transmitiam a sensa??o de p?es acabados de sair do forno. Além disso, implementamos uma abordagem mais artesanal na tipografia e no layout, refletindo a natureza cuidadosa e dedicada da produ??o dos produtos. Os resultados foram notáveis. Os consumidores come?aram a associar instantaneamente a embalagem a uma experiência autêntica de panifica??o.

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4 Write clear and compelling text

The text on your packaging should inform and persuade your customers to buy your products. You should include the essential information such as the product name, ingredients, nutrition facts, allergens, expiration date, and barcode. You should also highlight the unique selling points or benefits of your products, such as the flavor, quality, origin, or story behind them. You should use simple, concise, and catchy language that appeals to your target market and conveys your brand voice and tone.

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5 Test and optimize your packaging

The final step in designing your packaging is to test and optimize it based on feedback from your customers, retailers, and distributors. You should conduct surveys, focus groups, or interviews to find out how your packaging performs in terms of attractiveness, readability, functionality, and sustainability. You should also monitor the sales and customer satisfaction of your products and compare them with your competitors. You should make adjustments and improvements to your packaging as needed to ensure that it meets the needs and preferences of your market and enhances your brand image and reputation.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kelvin Ng ??

Creating a future food 2.0 ecosystem. High impact relationships. Board Member, Sustainability Advisor, #sustainability #alternative proteins # FMCG supply chain, #ESG Industry experience: FMCG, Foodservice, Agribusiness
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1. Smart packaging- tells you when your baked goods is about to expire or stored at the wrong temperature. Indicators to provide real time information on products Freshness and safety 2. Edible packaging 3. Biodegradable and Sustainable Materials 4. 3D printing These new technologies will address issues like sustainability, food safety and consumer engagement.

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Fernando Mont'elberto

Dir. de Atendimento da Extra Comunica??o. Designer especialista em embalagens e marketing de produtos
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Um item muito importante a se considerar é a sustentabilidade. Com a crescente conscientiza??o ambiental, o design de embalagens sustentáveis é uma tendência irreversível. Destacar práticas e materiais eco-friendly é fundamental, pois muitos consumidores est?o dispostos a apoiar marcas que adotam práticas sustentáveis.

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What are the most effective ways to design packaging for baked goods?

1

2

3

4

5

6

1 Know your target market

2 Choose the right materials and shapes

3 Use appealing colors and graphics

4 Write clear and compelling text

5 Test and optimize your packaging

6 Here’s what else to consider

Food Manufacturing

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What are the most effective ways to design packaging for baked goods?

1

2

3

4

5

6

1 Know your target market

2 Choose the right materials and shapes

3 Use appealing colors and graphics

4 Write clear and compelling text

5 Test and optimize your packaging

6 Here’s what else to consider

Food Manufacturing

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