What are the most effective ways to design mobile interfaces with a clear visual hierarchy?

1 Use contrast and size

One of the simplest and most powerful ways to create a visual hierarchy is to use contrast and size to differentiate the elements on the screen. Contrast can be achieved by using different colors, shapes, fonts, or textures, while size can be used to indicate the importance or function of an element. For example, you can use a bright color and a large font for the main headline, and a darker color and a smaller font for the subheadings and body text. You can also use contrast and size to create focal points, such as buttons, icons, or images, that draw the user's attention and guide them to the next action.

3 Use typography and icons

Another way to create a visual hierarchy is to use typography and icons to communicate the meaning and purpose of the elements on the screen. Typography refers to the choice and style of fonts, while icons refer to the small graphical symbols that represent an action or a concept. By using typography and icons, you can convey information and functionality in a concise and elegant way. For example, you can use different fonts or font weights to emphasize or differentiate the headings, labels, or buttons. You can also use icons to illustrate or supplement the text, or to replace it entirely when the meaning is clear and universal.

4 Use animation and feedback

Another way to create a visual hierarchy is to use animation and feedback to enhance the interaction and experience of the elements on the screen. Animation refers to the movement or transition of the elements, while feedback refers to the response or confirmation of the user's input or action. By using animation and feedback, you can create a dynamic and engaging interface that shows the user what is happening and what is expected. For example, you can use animation to show the progress or status of a task, or to highlight a change or a result. You can also use feedback to show the user that their input or action has been registered or completed, such as a sound, a vibration, or a visual cue.

5 Use hierarchy and navigation

Another way to create a visual hierarchy is to use hierarchy and navigation to structure and organize the content and functionality of the interface. Hierarchy refers to the order and level of the elements, while navigation refers to the way the user can move or switch between the elements. By using hierarchy and navigation, you can create a clear and logical interface that helps the user find and access what they need. For example, you can use hierarchy to show the relationship and dependency of the elements, such as a main menu, a sub-menu, or a detail page. You can also use navigation to show the user where they are and where they can go, such as a back button, a breadcrumb, or a tab bar.

6 Use testing and feedback

The final and most important way to create a visual hierarchy is to use testing and feedback to evaluate and improve your design. Testing refers to the process of checking the usability and effectiveness of your interface, while feedback refers to the input and opinion of the users or the experts. By using testing and feedback, you can identify and fix any issues or problems with your design, and make sure that it meets the needs and expectations of your users. For example, you can use testing methods such as usability testing, user testing, or A/B testing, to measure and observe how your users interact with your interface. You can also use feedback methods such as surveys, interviews, or reviews, to collect and analyze the user's satisfaction and suggestions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?