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What are the most effective ways to create content that helps your sales team close deals faster?

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In the era of social selling, content is king. But not just any content. You need content that educates, engages, and empowers your prospects to take action. Content that showcases your expertise, credibility, and value proposition. Content that helps your sales team close deals faster. How do you create such content? Here are some effective ways to get started.

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Leonardo Bellini

?? Helping B2B Marketing & Sales Directors generate intent-based leads with AI-Driven strategies | 200+ Clients |…
Hamza Rashid

Ranking Brands maximize their Leads using Social media Management and marketing, Helped more than 200+ clients till now…
Oona Kankkunen

CEO @ Network & Growth | Myyntistrategi- ja valmentaja |??Revenue Enablement ja Social Selling kumppanisi | Vauhditan…

1 Know your audience

Before you write a word, you need to know who you are writing for. What are their pain points, goals, challenges, and preferences? What stage of the buyer's journey are they in? What type of content do they consume and share? Use tools like buyer personas, social listening, and analytics to understand your audience and tailor your content to their needs and interests.

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Leonardo Bellini

?? Helping B2B Marketing & Sales Directors generate intent-based leads with AI-Driven strategies | 200+ Clients | LinkedIn? Certified Marketing Insider | 4x LinkedIn Author | Prof @IULM | ?? AI Explorer
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Some ways to deepen Customer Knowledge and gain customer insights: 1) identify 10 top Clients who are active on Social networks 2) Read their posts, take track of the topics, groups, interests, hashtags, events they are attending 3) extrapolate their goals, challenges, concerns and aspirations These insights are crucial to create Your Buyer Personas. Use tools like: 1) MakeMyPersona.com 2) Delve.ai to create different Buyer Personas. In B2b market, create Personas the match the Buyer's Committee: 1) decision makers 2) Internal influencers 3) External Influencers (ie. Industry Experts) 4) Champions inside the Account 5) Mirrors (people who match your Job role)

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Hamza Rashid

Ranking Brands maximize their Leads using Social media Management and marketing, Helped more than 200+ clients till now and still counting.
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When it comes to crafting content that accelerates your sales team's deal-closing efforts, the key lies in engaging your target audience effectively. This is especially crucial for those in the sales team seeking to win over clients through social media. Your content should be strategically designed to captivate your audience, providing them with compelling reasons to engage with your brand and ultimately convert into valuable sales. You can experiment with various content types to determine what resonates best with your audience. These may include informative pieces, enticing free giveaways, authentic customer testimonials, interactive polls, and a host of other engaging options.

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Effy Shkuri

Thought leadership voor MSP's en IT Dienstverleners
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Shift your focus from simply creating content to addressing the specific questions of your potential clients. Some practical strategies: 1 - Customer Feedback: Engage in direct conversations with your existing customers. Inquire about the questions or concerns they had prior to purchasing from you. 2 - Search Engine Queries: Input keywords related to your product or service into search engines like Google. The search engine often suggests questions that others have searched for, which can reveal common inquiries related to your field. 3 - Internal Team Consultation: Consult with team members, especially those like consultants who interact closely with clients. Ask them about the frequent questions or challenges the clients bring up.

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2 Solve their problems

Your content should not be a sales pitch, but a solution. Your prospects are looking for answers, insights, and guidance. They want to learn how to overcome their obstacles, achieve their objectives, and improve their situation. Your content should provide them with valuable information, tips, advice, and best practices that help them solve their problems and make better decisions.

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Oona Kankkunen

CEO @ Network & Growth | Myyntistrategi- ja valmentaja |??Revenue Enablement ja Social Selling kumppanisi | Vauhditan myynti? & kasvatan tunnettuutta ?? | Tietokirjailija | Puhuja | Founder of Sales Leaders Sisters
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Fist off all: understand your prospects and the buyer's journey. Tailor content with marketing and sales teams together, to be more relevant. Create content for the each stage of the buyer's journey: awareness, consideration, and decision. Answer common questions, overcome objections, and provide valuable insights. Post educational content like expertise, storys, blog posts, LinkedIn Newsletters, and whitepapers that position YOU and your company as a thought leader and a trusted resource.

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3 Show your difference

Your content should not only solve your prospects' problems, but also show them why you are the best choice to solve them. You need to differentiate yourself from your competitors and demonstrate your unique value proposition. Use stories, case studies, testimonials, and reviews to showcase your success stories, results, and impact. Use data, facts, and evidence to back up your claims and build trust.

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4 Call them to action

Your content should not only show your difference, but also inspire your prospects to take action. You need to motivate them to move forward in the sales process and get in touch with you or your sales team. Use clear, compelling, and relevant calls to action that tell your prospects what to do next, how to do it, and why to do it. Use urgency, scarcity, and incentives to create a sense of FOMO (fear of missing out) and drive action.

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5 Optimize for SEO

Your content should not only call them to action, but also attract them to your website or social media platforms. You need to optimize your content for search engines and social media algorithms so that your prospects can find you when they search for topics related to your niche. Use keywords, headlines, meta tags, images, and links that match your audience's intent and queries. Use hashtags, tags, mentions, and shares to increase your visibility and reach.

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6 Repurpose and reuse

Your content should not only optimize for SEO, but also leverage your existing assets and resources. You don't need to create new content from scratch every time. You can repurpose and reuse your existing content in different formats, channels, and contexts. For example, you can turn a blog post into a video, a podcast, or an infographic. You can share a snippet of your content on social media, email, or a webinar. You can update and refresh your old content with new information or perspectives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to create content that helps your sales team close deals faster?

1

2

3

4

5

6

7

1 Know your audience

2 Solve their problems

3 Show your difference

4 Call them to action

5 Optimize for SEO

6 Repurpose and reuse

7 Here’s what else to consider

Social Selling

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What are the most effective ways to create content that helps your sales team close deals faster?

1

2

3

4

5

6

7

1 Know your audience

2 Solve their problems

3 Show your difference

4 Call them to action

5 Optimize for SEO

6 Repurpose and reuse

7 Here’s what else to consider

Social Selling

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