登录查看更多内容

What are the most effective ways to conduct keyword research on image sharing platforms?

由人工智能和领英社区提供技术支持

Keyword research is a vital part of any search engine marketing (SEM) strategy, especially for image sharing platforms like Pinterest, Instagram, and Flickr. These platforms rely heavily on visual content and user-generated tags to rank and display images. However, keyword research for image sharing platforms is not the same as for text-based platforms like Google or Bing. You need to consider different factors, tools, and methods to find the best keywords for your images. In this article, you will learn what are the most effective ways to conduct keyword research on image sharing platforms.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Greg Robinson

Marketing Director & Coach | Talking about Mindset, Marketing & Mastery
Navnish Bhardwaj

Head of Digital Marketing || Project Management || Strategic Leader in GTM Planning, Paid Ads, and Cross-Channel…

1 Understand the platform's algorithm

Each image sharing platform has its own algorithm that determines how images are ranked and displayed. For example, Pinterest uses a combination of factors such as relevance, quality, engagement, and freshness to rank pins. Instagram uses factors such as timeliness, interest, relationship, and frequency to show posts. Flickr uses factors such as views, favorites, comments, and tags to rank photos. Therefore, you need to understand how each platform's algorithm works and what keywords are relevant for each platform. You can use tools like Pinterest Trends, Instagram Insights, and Flickr Explore to get insights into the platform's algorithm and popular keywords.

添加您的观点

Mayur P.

Digital Creator | Business Analyst | Data Analyst | Digital Marketing Expert | Bridging Brands & Audiences | SEO professional
举报内容
Effective keyword research on image-sharing platforms involves understanding your audience, exploring popular tags, using SEO tools like Google Keyword Planner, and analyzing competitors. Utilize platform-specific tools for insights and stay updated on industry trends. Incorporate user-generated content and experiment with descriptive language in your image descriptions. Leverage analytics and insights provided by the platform to refine your keyword strategy. Strike a balance between popular and specific keywords, and regularly update your keywords to stay relevant and maximize visibility for your images.

已翻译

赞

2 Analyze your target audience

Another important step in keyword research for image sharing platforms is to analyze your target audience and their search intent. You need to know who your ideal customers are, what they are looking for, and what keywords they use to find images related to your niche. You can use tools like Google Analytics, Facebook Audience Network, and Audience Insights to get demographic and psychographic data about your audience. You can also use tools like AnswerThePublic, Quora, and Reddit to find out what questions and topics your audience is interested in and what keywords they use to ask them.

添加您的观点

Greg Robinson

Marketing Director & Coach | Talking about Mindset, Marketing & Mastery
举报内容
We should also consider advances in ???? and ?????????????? ????????????????, these platforms now understand the content within the image, not just the keywords associated with it. 1?? Semantic Understanding: Platforms can now decipher the context behind an image, making it crucial to ensure your images convey clear messages. 2?? Visual Trends: Stay updated with visual content trends. Platforms tend to prioritize trending styles. 3?? User Behavior Analysis: Platforms observe how users interact with your images. High engagement often means your content will be recommended more. Remember, while keywords are fundamental, image sharing platforms are moving towards a more holistic understanding of content.

已翻译

赞

3 Use keyword research tools

Once you have a clear understanding of your platform's algorithm and target audience, you can use keyword research tools to generate and evaluate ideas for your images. Ubersuggest, Keyword Tool, and SEMrush are examples of keyword suggestion tools, which help you find related keywords based on a seed keyword or topic. Moz, Ahrefs, and KWFinder are examples of keyword analysis tools that assess the difficulty, competition, and volume of keywords. Lastly, Screaming Frog, Sitebulb, and Yoast SEO are examples of keyword mapping tools that assign keywords to images or pages based on relevance and intent.

添加您的观点

4 Optimize your images and tags

The final step in keyword research for image sharing platforms is to optimize your images and tags with the keywords you have chosen. You need to make sure that your images are high-quality, relevant, and appealing to your audience. You also need to use descriptive and accurate tags that include your keywords and match the platform's guidelines. You can use tools like Canva, Adobe Photoshop, and Pixlr to edit and optimize your images. You can also use tools like Tailwind, Later, and Buffer to schedule and post your images with the right tags and captions.

Keyword research for image sharing platforms is a challenging but rewarding process that can help you improve your visibility, reach, and conversions. By following these steps, you can find the best keywords for your images and optimize them for each platform's algorithm and audience.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Navnish Bhardwaj

Head of Digital Marketing || Project Management || Strategic Leader in GTM Planning, Paid Ads, and Cross-Channel Optimization
举报内容
- Start by visually analyzing images that are relevant to your niche or topic. Look for common elements, themes, and objects within these images. This initial visual assessment can help you identify potential keywords or phrases associated with your target content. - On many image sharing platforms like Instagram and Pinterest, users can add tags or descriptions to their images. Explore images in your niche and pay attention to the tags users have applied. These user-generated tags can provide valuable keyword ideas. - Hashtags play a crucial role in organizing and discovering content on image sharing platforms. Research popular and relevant hashtags in your niche and incorporate them into your image descriptions and captions.

已翻译

赞
Anders Hjorth

Retail Media Consultant @ EPAM Systems | Digital Marketing & Retail Media Expert
举报内容
Image platforms can be of crucial help when you are working on international keyword research. I once performed a research project aimed at comparing Google Translate performance with local search teams. We know that automatic translation is fast and efficient. The computerized version mistakenly translated "glasses" into "optical lenses" in one language and a number of inconsistencies in the work were seen at the time. The human-controlled version would hit the marketing nuance precisely. We used image platforms to compare outcomes and detect inconsistencies visually.

已翻译

赞

Search Engine Marketing (SEM)

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most effective ways to conduct keyword research on image sharing platforms?

1

2

3

4

5

1 Understand the platform's algorithm

2 Analyze your target audience

3 Use keyword research tools

4 Optimize your images and tags

5 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

更多Search Engine Marketing (SEM)相关文章

更多相关阅读内容

What are the most effective ways to conduct keyword research on image sharing platforms?

1

2

3

4

5

1 Understand the platform's algorithm

2 Analyze your target audience

3 Use keyword research tools

4 Optimize your images and tags

5 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

查看其他技能