What are the most effective ways to conduct a comprehensive reputation audit?
A reputation audit is a systematic assessment of how your B2B brand is perceived by your target audience, your competitors, and the market. It helps you identify your strengths, weaknesses, opportunities, and threats, as well as measure the effectiveness of your marketing strategy. A comprehensive reputation audit should cover four key areas: online presence, customer feedback, media coverage, and competitive analysis. Here are some of the most effective ways to conduct a reputation audit in each of these areas.