登录查看更多内容

What are the most effective ways to communicate merchandising goals and objectives across teams?

由人工智能和领英社区提供技术支持

Merchandising is a key aspect of retail sales, as it involves creating attractive and effective displays and layouts that showcase the products and entice the customers. However, merchandising is not a solo task, but a collaborative effort that requires clear and consistent communication across teams. In this article, you will learn some of the most effective ways to communicate merchandising goals and objectives across teams, and how to overcome some of the common challenges and barriers.

在这篇协作文章中查找专家回答

由社区从 3 条内容中精选。了解更多

1 Define and align

The first step to communicate merchandising goals and objectives across teams is to define and align them with the overall vision, strategy, and budget of the store or the brand. This means that you need to have a clear understanding of what you want to achieve with your merchandising, how it aligns with your customer segments, market trends, and sales targets, and how much resources you have to implement it. You also need to ensure that all the teams involved in merchandising, such as buying, marketing, visual, operations, and sales, are on the same page and share the same vision and expectations.

添加您的观点

Ntsoane Mmathabo

Graduate student actively seeking for internship/opportunities in Finance.Merchandiser@Unilever.
举报内容
Define and communicate objectives to your team and how they relate to customer journey.The goals that need to be achieved,how do they support customers needs and wants at the stage of their journey. You can use KPIs and SMART goals to set and measure merchandising objectives.

已翻译

赞

2 Plan and schedule

The second step to communicate merchandising goals and objectives across teams is to plan and schedule the actions and tasks required to execute them. This means that you need to have a detailed and realistic timeline that outlines the deadlines, milestones, deliverables, and responsibilities for each team and each step of the merchandising process. You also need to have a clear and accessible system that tracks the progress and status of each task and alerts you of any issues or delays. You can use tools such as calendars, spreadsheets, project management software, or communication platforms to plan and schedule your merchandising activities.

添加您的观点

Ntsoane Mmathabo

Graduate student actively seeking for internship/opportunities in Finance.Merchandiser@Unilever.
举报内容
Scheduling is the art of planning your activities so that you can achieve your priorities and goals on time.Plan and schedule helps improve communication among your team. All merchandisers have the same guideline to follow when working so they are all on the same page.

已翻译

赞

3 Train and support

The third step to communicate merchandising goals and objectives across teams is to train and support the staff who are responsible for implementing them. This means that you need to provide them with the necessary skills, knowledge, tools, and guidance to perform their roles effectively and efficiently. You also need to create a culture of feedback and recognition that encourages them to share their ideas, opinions, challenges, and achievements. You can use methods such as workshops, manuals, videos, webinars, coaching, or mentoring to train and support your merchandising staff.

添加您的观点

Ntsoane Mmathabo

Graduate student actively seeking for internship/opportunities in Finance.Merchandiser@Unilever.
举报内容
Planning and training your team helps to improve the performance and meet deadlines in time. Encourage them to share their own ideas, opinions and how to add value to the business.

已翻译

赞

4 Monitor and evaluate

The fourth step to communicate merchandising goals and objectives across teams is to monitor and evaluate the results and outcomes of your merchandising efforts. This means that you need to have a set of metrics and indicators that measure the performance and impact of your merchandising on your sales, customer satisfaction, brand awareness, and competitive advantage. You also need to have a regular and systematic process of collecting, analyzing, and reporting the data and feedback from your customers, staff, and competitors. You can use tools such as surveys, audits, analytics, or reports to monitor and evaluate your merchandising results.

添加您的观点

5 Adapt and improve

The fifth step to communicate merchandising goals and objectives across teams is to adapt and improve your merchandising strategies and tactics based on the findings and insights from your monitoring and evaluation. This means that you need to be flexible and responsive to the changing needs, preferences, and behaviors of your customers, the evolving trends and opportunities in your market, and the emerging strengths and weaknesses of your competitors. You also need to involve your teams in the process of identifying, testing, and implementing the changes and improvements that will enhance your merchandising performance and value.

添加您的观点

6 Communicate and celebrate

The sixth and final step to communicate merchandising goals and objectives across teams is to communicate and celebrate your achievements and learnings. This means that you need to share and acknowledge the successes and challenges of your merchandising activities, the contributions and efforts of your teams, and the lessons and best practices that you have learned along the way. You also need to celebrate and reward your teams for their hard work, creativity, and collaboration. You can use methods such as newsletters, meetings, events, awards, or incentives to communicate and celebrate your merchandising accomplishments.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Retail Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most effective ways to communicate merchandising goals and objectives across teams?

1

2

3

4

5

6

7

1 Define and align

2 Plan and schedule

3 Train and support

4 Monitor and evaluate

5 Adapt and improve

6 Communicate and celebrate

7 Here’s what else to consider

Retail Sales

给文章评分

感谢您的反馈

更多Retail Sales相关文章

更多相关阅读内容

What are the most effective ways to communicate merchandising goals and objectives across teams?

1

2

3

4

5

6

7

1 Define and align

2 Plan and schedule

3 Train and support

4 Monitor and evaluate

5 Adapt and improve

6 Communicate and celebrate

7 Here’s what else to consider

Retail Sales

给文章评分

感谢您的反馈

查看其他技能