What are the most effective ways to collaborate on trend research with other departments?
Trend research is an essential skill for market researchers who want to identify and anticipate the changes in consumer behavior, preferences, and expectations. However, trend research is not a solo activity. It requires collaboration and communication with other departments, such as product development, marketing, sales, and customer service, to ensure that the insights are relevant, actionable, and aligned with the business goals. In this article, you will learn some of the most effective ways to collaborate on trend research with other departments, such as: