What is the most effective way to avoid coercion of research participants?
Coercion of research participants is a serious ethical issue that can compromise the validity and reliability of your UX research results. Coercion occurs when participants feel pressured, manipulated, or threatened to participate in a research study or to give certain responses. This can affect their behavior, attitudes, and emotions, and introduce bias and distortion in your data. In this article, you will learn what are the main sources and signs of coercion, and what are the most effective ways to avoid it in your UX research practice.