Rolling back web application deployments should be a last resort, not a regular practice. To prevent the need for rollbacks, you should implement a robust and automated testing and quality assurance process, covering different levels and aspects of your web application. Additionally, using a version control system and a branching strategy can help keep track of code changes and manage releases. Furthermore, adopting a continuous integration and continuous delivery (CI/CD) pipeline can automate and streamline your deployment process. Additionally, applying the principle of configuration as code can manage infrastructure and environment settings in a consistent and reproducible way. Leveraging the features of your web application platform or service can enable scalability, reliability, and flexibility of your web application deployments. Lastly, monitoring and logging your web application performance, behavior, and feedback can identify issues or anomalies, as well as measure user satisfaction.