What are the most effective strategies for presenting complex medical products to non-technical audiences?

Avoid jargon. Simplify and package your information to communicate to non-technical customers. Understanding your audience as well as their pain points is key.

First to realize that the audience is not technically sound and understand their needs in all technical point of view . And slowly inject the information / technical features to the audience as per their needs in simply way and use many examples to understand them . And encourage them to make queries and clear it.

Steer clear of technical language. Make your information simple and easy for non-experts to understand. Knowing your audience and understanding their problems is crucial.

Conna?tre son public mieux encore conna?tre l'environnement ou évolue ce public . pour essayer d'identifier les besoins exprimés et les NON dits de vos interlocuteurs.

I always try to skip the fancy words and aim for relatability. Say, like painting a picture of the body as an intricate machine or product. Also, keeping it simple and helpful with less techno-babbles.

Speak in terms you know your audience will understand. Now is not the time to show how smart you are with using big words. One tool that I have always found very useful, is a well-done animation. This can be used to deliver more manageable sections of the larger complex material and everyone loves great animation. From Nobel Laureates to diseased patients with a high school education to fourth grade students, I have spoken to a wide range of audiences. Focus on getting your general message across to at a level that is understood. Let the knowledge of your audience dictate the depth at which you cover the message.

In my experience the better one is at taking a complex product in an even more complex environment and simplifying it so the lay person can understand the better. Again, the utilization of analogies and every day experiences is one of the most effective ways to accomplish this.

There is really no such thing as a complex medical or pharma product. Medical products ALL exist to simply that which is complex. An Mri machine, or a biosimilar are hugely complex from a production and feature set POV, but are simple if understood from a benefits POV. An MRI machine provides confidence, safety and certainty in imaging and the biosimliar reduces the consequence of a disease, also providing confidence, safety and certainty. People often feel complexity, and an ability to articulate complexity demonstrates sophistication, but it is quite the opposite. Frame every seemingly "complex" medical product as a benefit, define the context and the complexity vanishes.

Simplifying medical message to non medical audience starts from the purpose of medical product and should be linked to patient complain to be well understood and valuable, then we should briefly shortcut the medical steps or aspects to minimum with matching then to similar non medical illustrative examples with confirming that the simple talking is linked to science evidence and not a community talking.

Story telling is the most important part to deliver any message. Make an proper story telling message which can explain the use of the product.

Presenting with aid of visual use is very important in this case As we can remember what we see and touch rather than what we hear So using demonstrating photos, videos and charts for medical studies will be the best way in conveying a medical explanation to non medical people

If you use slides to support your speech, avoid putting too much information on it whenever possible. In case you have to put a lot of information on a single slide (complex MoA, for example), use animations to synchronize what you're showing with what you're talking about. Don't show everything at once because the audience will start reading the slide and disconnect from the speaker. An excelellent way to turn your visual communication more effective is transforming complex tables in friendly graphics.

Instead of using 'death by PowerPoint presentations', rather opt to have your audience totally engaged by using a hands on, practical approach. Allowing the audience to touch, feel, and engage with the product/s in a practical setting. Use props If you have these which will guarantee retaining their attention span. Remember, you are dealing with non technical staff, so go about engaging with them on a practical level because I can guarantee you, that this is the language they understand best!

Definitely images will always help build a stronger story or content Be aware to use the proper images and not too many that it will also loss the right impact

Utilize visual aids such as charts, diagrams, and infographics to help illustrate key points. Demonstrations or hands-on experiences with the product can also make the presentation more engaging and comprehensible.

If you are able to gain some insight from an audience member before hand or even just a scenario that is specific to the audience’s business, you can segway your presentation into including them and their company. It shows that you’re knowledgeable about not only your own business but theirs as well.

The more your audience is engaged and contributing, the more your presentation is effective and delivers its objective In your presentation try always to keep people engaged by asking simple questions, checking their understanding, linking to a real-life example if possible, and focusing on the benefits, not the features

Identify their role in the whole team and tailor make their training to empower them to confidently contribute their skills in the team

A cet égard le recours à l’etoile strategique — lorsqu’elle est construite de manière adequate — est un moyen tres efficace de construire un dialogue orienté conviction/vente

Impliquer son public c'est aussi le projeter dans l'utilisation du produit : être concret, illustrer, projeter dans la pratique quotidienne --> dans quel contexte, de quelle fa?on, avec quelles précautions ou vigilances éventuelles.

It all has to be about the value. There is an ever increasing, justified need for pharma to demonstrate value. However not all aspects of value automatically convince all stakeholders (patients, physicians, payors) equally. Value means different things to different stakeholders and therefore, it is important to be able to understand and translate value- eg patient value (outcomes) into health economics, eg convenience into health care utility value. Often, such data cannot be readily derived from registration programs so it is important to be aware of the surrogates accepted or to shape acceptance of surrogates for a first pass at launch, as well as implementing good value and evidence generation strategies in different healthcare systems.

Value proposition can do the whole job. How many of us know mechanics?! Yet all of us use cars because of their value. we select a car brand over another one because of its value that fufils our needs. Medical products are not far from that, The best solution is the solution that works. Telling the value proposition "whats in it for them" in a simple way is whats needed.

Clearly communicate how the medical product solves a specific problem or improves outcomes. Focus on the practical benefits and positive impact on patient care or overall healthcare processes. Share real-world examples or case studies to illustrate successful implementations and results.

When you have good personas designed you have a perfect opportunity to check if your value preposition meets the expectation of your targeted audience.

Before you share your idea, get people’s attention by clearly articulating the problem that you are trying to solve or the key question that you are trying to answer that matters most to your business audience. Business decision makers, especially?business executives, need to immediately buy into the importance, urgency, and value of what you are presenting to even consider your idea. If you want to influence business stakeholders, link your technical presentation to what matters most to them, their teams, and the business as a whole. Remember that the higher up you go in the organization, the less patience for details your audience will have.

Listed under ?medical sales“ here on LinkedIn, one important consideration is that medical education and exchange may well lead to the choice of a certain treatment as a consequence of recognizing its differentiated value in a suitable patient but medical functions do not sell.

Always try, to get feedback, about the understanding of the content ,during your presentation, by being INTERACTIVE with the data, or the facts, that you communicate.This way, you keep your audience focused & alert, in learning complex subjects. Simplification and best knowledge, of your audience, are the safest strategies. So give simplified, everyday, examples, attached to your complex information. Be humancentric & remember, that a learning process should be, a happy experience, for everyone ??

Simplify technical jargon, use visual aids like infographics, focus on benefits over features, and tell relatable stories to make the information more accessible to non-technical audiences.

Analogies and metaphors can be powerful tools for making complex concepts more accessible. Comparing the medical product to something familiar can help the audience grasp its function and significance.

I would say, talking the same language of Key Stakeholder! Which means simplifying value proposition that targeted customers are seeking for. Each Stakeholder with a different background look for a specific value that fulfills his need. In which requires a tailored approach and / or message, showing this value that fulfills existing unmet need.