What are the most effective strategies for creating interactive technical content?

1 Use interactive visuals

Visuals can help you communicate complex or abstract concepts, highlight key points, and create emotional impact. However, static images or charts can only do so much. To make your visuals more interactive, you can use tools such as animations, infographics, or interactive maps. These can help you show changes over time, compare scenarios, or explore data. For example, you can use an interactive map to show the geographic scope of your contract, or an animated infographic to show the benefits of your solution.

2 Use interactive feedback

Feedback is essential for creating a dialogue with your audience, understanding their needs, and addressing their concerns. However, feedback can be challenging to obtain and manage in technical content. To make your feedback more interactive, you can use tools such as surveys, quizzes, or polls. These can help you collect data, test knowledge, or gauge opinions. For example, you can use a survey to ask your audience about their preferences, challenges, or goals, or a quiz to check their understanding of your contract terms.

3 Use interactive scenarios

Scenarios can help you illustrate the real-world implications of your content, show the value of your offer, and anticipate objections. However, scenarios can be boring or unrealistic if they are too generic or one-sided. To make your scenarios more interactive, you can use tools such as simulations, games, or stories. These can help you create immersive experiences, foster engagement, or elicit emotions. For example, you can use a simulation to show how your contract would work in different situations, or a game to challenge your audience to solve a problem related to your contract.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?