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What are the most effective strategies for creating a product taxonomy that increases sales?

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If you want to sell more products online, you need to organize them in a way that makes sense to your customers. A product taxonomy is a hierarchical system of categories and subcategories that helps users find and compare products on your website. A well-designed product taxonomy can improve your user experience, your search engine optimization, and your conversion rates. In this article, you will learn some of the most effective strategies for creating a product taxonomy that increases sales.

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Kurt Cagle

Editor In Chief @ The Cagle Report | AI, Data Modeling

1 Understand your users

The first step in creating a product taxonomy is to understand your users and their needs. You need to know who your target audience is, what they are looking for, how they search, and what criteria they use to make decisions. You can use various methods to gather user insights, such as surveys, interviews, analytics, card sorting, and persona development. The more you know about your users, the better you can tailor your product taxonomy to their expectations and preferences.

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Javier Velázquez M

Fundador Grupo 7.0 | Ventas B2B & B2C | Marketing | Datos | Ingeniero Industrial | Estrategia de Ventas | Ventas High Ticket |
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De acuerdo con mi experiencia el error más común que veo es un enfoque muy fuerte en el producto y sus características; cuando el enfoque debería ser en encontrar problemas reales y proponer soluciones a través de productos y servicios. Si tu producto o servicio no resuelve un problema real, será complicado y costoso lograr la "masa crítica" de usuarios que te permitan crecer tu negocio.

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2 Define your main categories

The next step is to define your main categories, which are the top-level divisions of your product taxonomy. Your main categories should reflect the most common and relevant ways that your users think about your products. For example, if you sell clothing, your main categories could be based on gender, style, occasion, or type of clothing. You should aim for a balanced and consistent number of main categories, usually between five and ten, depending on the size and scope of your product range.

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3 Create your subcategories

After defining your main categories, you need to create your subcategories, which are the lower-level divisions of your product taxonomy. Your subcategories should provide more specific and descriptive options for your users to narrow down their choices. For example, if one of your main categories is "Men's Clothing", your subcategories could be "T-shirts", "Jeans", "Shoes", "Accessories", etc. You should use clear and concise labels for your subcategories, and avoid overlapping or ambiguous terms.

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4 Add your filters and facets

The final step is to add your filters and facets, which are the additional attributes that your users can use to refine their search results. Filters and facets can include things like price, color, size, brand, rating, or any other feature that is relevant to your products. You should use filters and facets to help your users find the best match for their needs, and to showcase the diversity and quality of your products. You should also make sure that your filters and facets are easy to use and understand, and that they don't overwhelm or confuse your users.

By following these strategies, you can create a product taxonomy that increases sales by enhancing your user experience, your search engine optimization, and your conversion rates. A product taxonomy is not a static or fixed structure, but a dynamic and flexible one that should evolve with your products, your users, and your business goals.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kurt Cagle

Editor In Chief @ The Cagle Report | AI, Data Modeling
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Commercial product taxonomies exist. They will not necessarily get you to the deepest level of your taxonomy needs, but they can often get you to a point where you're 85-90% of the way there at fairly minimal cost. Most of these are available in a wide variety of formats. There are also taxonomy and ontology management systems - these are generally not cheap, but they can be a lifesaver when trying to maintain large taxonomies for your organization. In general, taxonomies and business vocabularies are one of the major use cases for knowledge graphs. These are usually shared, enterprise-level resources, to the extent that your digital content management systems rely upon such taxonomies to function.

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What are the most effective strategies for creating a product taxonomy that increases sales?

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1 Understand your users

2 Define your main categories

3 Create your subcategories

4 Add your filters and facets

5 Here’s what else to consider

Information Architecture

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What are the most effective strategies for creating a product taxonomy that increases sales?

1

2

3

4

5

1 Understand your users

2 Define your main categories

3 Create your subcategories

4 Add your filters and facets

5 Here’s what else to consider

Information Architecture

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