What are the most effective strategies for building a successful PR team?

If there is no PR team in place yet, it would be quite challenging to define the key messages and target audiences internally. As a founder, understand the business objectives that you believe a PR can help with. Hire a senior PR person capable of setting up a PR department from scratch. Together, develop a strategy with goals and KPIs, then trust the PR leader to structure the team most efficiently and be responsible for the results. Remember, PR efforts are a marathon, not a sprint, so expect to see the first tangible results in 3-6 months.

PR is both art & science so while a building a PR team, it’s critical to make space for both & assess capabilities in both. - People- with diverse experience & POV will ensure that you always a have fresh perspective - Team Goals- should be the focal point where everyone meets - all efforts have to point back to it - Roles - each member should know their & others role’s & responsibility & above all should accept them - Communication- for good communication outside , ensure good communication inside the team - Feedback- Good teams have a 2 way street of discussions to flow

Building a successful PR team requires a unique strategic approach. I prioritize diversity, fostering adaptability, and creating a continuous learning environment. Creativity is celebrated, relationships are paramount, and technology is leveraged wisely. Inclusive communication and a focus on impact over coverage define our strategy. A service mindset and resilience in learning from setbacks are ingrained in our team culture. This approach not only builds success but also cultivates a dynamic team ready for the evolving landscape of public relations.

Having a diverse team is key here -- I've found that oftentimes, having a team member with little experience in my client's industry/speciality allows them to think bigger, bring more creative ideas to the table, and see things we may have missed.

With CommsTech gaining prominence, communications teams must constantly assess their current skills & identify skill gaps. These can be filled with - - skill enhancement training - adding new team members

Provide access to relevant training programs and workshops. This could include sessions on media relations, crisis communication, digital marketing or social media management. Collaborate with industry experts or training organizations to ensure your team receives top-notch information. Encourage your team to attend industry conferences, seminars, and events. These gatherings provide valuable networking opportunities, exposure to emerging trends, and insights from thought leaders. Many organisations also have an upskill policy, where employees can enroll in certification programs or courses and the company takes care of the fee. Encourage your team to utilise it and enhance their skills.

Building a successful PR team requires a strategic focus on collaboration, innovation, and continuous learning. By embracing these principles, organizations can cultivate PR teams that consistently deliver exceptional results.