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What are the most effective product management frameworks to discuss in an interview?

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As a product manager, you need to demonstrate your ability to think strategically, prioritize effectively, and communicate clearly in an interview. One of the best ways to do that is to use product management frameworks that help you structure your answers and showcase your skills. In this article, we will introduce you to some of the most effective product management frameworks to discuss in an interview, and how to apply them to different scenarios.

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Furqan Tariq

Product Management Consulting at Product People?? | I share my reflections on product management and work in general
Anup Sarkar

Product Strategy Consultant | Product Management | IIM Shillong | NIT Agartala
Sharon Roth

Product Leader with expertise in AI, ML, and Design

1 STAR framework

The STAR framework is a classic behavioral interview technique that helps you answer questions about your past experiences and achievements. It stands for Situation, Task, Action, and Result. You can use it to describe a specific challenge or project that you faced as a product manager, what you did to solve it, and what outcomes you achieved. The STAR framework helps you provide concrete examples and evidence of your product management skills, such as problem-solving, decision-making, collaboration, and leadership.

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Sharon Roth

Product Leader with expertise in AI, ML, and Design
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The STAR framework (Situation, Task, Action, and Result) is a great tool to apply during an interview. It makes sure you describe your past experience in a clear timeline with enough context for a new person to follow your journey. It also reinforces that you talk about the Result - you're impact is what the interviewer is really interested in. The STA is just the set up so they can value your Result. Remember to be concise while speaking so you avoid tangents.

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Sukriti Srivastava

Data-Driven Product Manager | 6+ Years in B2B & B2C SaaS | Expert in CRM Integrations, Process Optimization & Growth Strategy | Agile & Scrum Practitioner | Proven Success in Driving User Engagement & Revenue Growth
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Till now as PM interviews which I have given, I have encoured recruiter asking scenario of using these frameworks. The Circle Method, encompassing vision, strategy, tactics, and metrics, aligns teams towards overarching goals. AARRR, helps analyze the customer lifecycle stages for optimized user experience and growth. RICE prioritization ensures efficient resource allocation by considering Reach, Impact, Confidence, and Effort. Moreover, the STAR Method, vital for behavioral interviews, structures responses by detailing Situation, Task, Action, and Result from past experiences. These frameworks equip PM with invaluable tools to define strategy, prioritize initiatives, drive growth, and effectively communicate experiences during interviews.

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2 CIRCLES framework

The CIRCLES framework is a product design interview technique that helps you tackle questions about how you would approach a new product or feature idea. It stands for Comprehend, Identify, Report, Choose, List, Evaluate, and Summarize. You can use it to show how you would understand the user needs, define the problem, generate and prioritize solutions, and present your recommendations. The CIRCLES framework helps you demonstrate your product design skills, such as user research, prototyping, testing, and storytelling.

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Yash Chandarana

Digital Products | Startups and VC | MBA candidate @ NYU Stern
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One of the most important steps after listing solutions is to prioritize the solutions you just suggested. Also, make sure you list key metrics in the Evaluate step.

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3 RICE framework

The RICE framework is a product prioritization interview technique that helps you answer questions about how you would decide what to build next. It stands for Reach, Impact, Confidence, and Effort. You can use it to show how you would estimate and compare the potential value and cost of different product ideas or features. The RICE framework helps you display your product prioritization skills, such as data analysis, customer feedback, business goals, and resource allocation.

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Anup Sarkar

Product Strategy Consultant | Product Management | IIM Shillong | NIT Agartala
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During interviews, displaying familiarity with RICE framework reflects an analytical approach to product management. I regularly apply RICE in making decisions for feature prioritization in a clear, quantifiable manner. For instance, when I was building an OTT platform, RICE was applied to every potential feature. "Reach" helped us estimate how many users each feature would affect per quarter, "Impact" measured the expected increase in engagement, "Confidence" ensured our estimates were reliable, and "Effort" quantified the development work needed. This methodical approach significantly streamlined our roadmap planning, ensuring we focused on high-impact, feasible features first.

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4 AARRR framework

The AARRR framework is a product growth interview technique that helps you answer questions about how you would measure and improve the performance of your product. It stands for Acquisition, Activation, Retention, Revenue, and Referral. You can use it to show how you would define and track the key metrics that indicate the success of your product across the user journey. The AARRR framework helps you exhibit your product growth skills, such as experimentation, optimization, segmentation, and monetization.

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Anup Sarkar

Product Strategy Consultant | Product Management | IIM Shillong | NIT Agartala
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Customer journey is crucial for growth, and this framework can provide an overview of that. This is why product managers use AARRR through different stages to improve customer experience & stimulate business metrics. For example, improving "Acquisition" through targeted marketing, optimizing "Activation" by simplifying the user onboarding process, & enhancing "Retention" by providing personalized content recommendations. By implementing AARRR, we gradually improve user engagement & eventually increase revenue, showcasing this framework's effectiveness in driving sustainable business growth, which makes it an important framework in interviews. If you can articulate it with proper examples, you might have a chance to impress the interviewer.

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5 SCQA framework

The SCQA framework is a product communication interview technique that helps you answer questions about how you would present your product vision or strategy to different stakeholders. It stands for Situation, Complication, Question, and Answer. You can use it to show how you would set the context, highlight the challenge, raise the question, and provide the answer for your product decisions or plans. The SCQA framework helps you illustrate your product communication skills, such as clarity, persuasion, alignment, and influence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Furqan Tariq

Product Management Consulting at Product People?? | I share my reflections on product management and work in general
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OKRs. That's always a fun one. You and the interviewer both don't know how they work and how to implement them but it's always a mutual feel-good experience pretending to know.

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Anuj Mehta

Product Manager| CMU Tepper MBA | CSPO?| Product Development
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The Cost vs Benefit framework serves as a versatile tool applicable to various interview case problems. However, its effectiveness lies in tailoring it to resonate with your specific experiences and the current problem at hand. When evaluating the cost aspect of a solution, delve into considerations such as the build vs buy dilemma or other relevant factors. Similarly, when assessing benefits, explore dimensions like customer value, company brand enhancement, and other pertinent aspects.

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Joy Adamson

Digital & Product Management Leader | Coaching Product Managers & First-Time Leaders | Speaker
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Hereby my top three to stand from the crowd: - Continuous Discovery Habits - Design Sprint - Jobs to be Done Not per se product management frameworks but very important skills to any product manager: - Radical candor - Constructive feedback - Influence techniques

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Syed Faisal Hasan

Product & Growth Management Expert ?? | Digital Transformation Specialist ??| Product Strategy, Roadmap ????| UI/UX ????| E-commerce ?????| Logistics & Supply Chain ???? | Fintech ???? | Customer Experience ????
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Eisenhower matrix and MosCow's are also some simple and effective frameworks for product management. Both work around simplifying priorities based on importance versus the urgency among all these features. Eisenhower matrix very easily splits the requirements into four quadrants, gauged between importance and the urgency to deploy. On the other hand, MosCow divides the requirements into phases of Must Have, Could Have, and Don't Have, which is classified by the stakeholders' mutual consensus.

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What are the most effective product management frameworks to discuss in an interview?

1

2

3

4

5

6

1 STAR framework

2 CIRCLES framework

3 RICE framework

4 AARRR framework

5 SCQA framework

6 Here’s what else to consider

Product Management

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What are the most effective product management frameworks to discuss in an interview?

1

2

3

4

5

6

1 STAR framework

2 CIRCLES framework

3 RICE framework

4 AARRR framework

5 SCQA framework

6 Here’s what else to consider

Product Management

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