What are the most effective mobile SEO content formats?

1 Short and Snappy

Mobile users tend to have shorter attention spans and lower tolerance for long and complex texts. That's why you need to keep your content short and snappy, using clear headlines, subheadings, bullet points, and images to break up the text and highlight the key points. Aim for around 300-500 words per page, and use the inverted pyramid style to put the most important information at the top.

2 Video and Audio

Video and audio content are great for mobile SEO because they appeal to the senses, emotions, and convenience of mobile users. They can also help you rank for rich snippets and voice search results. However, you need to make sure that your video and audio content are optimized for mobile devices, by using responsive players, adding captions and transcripts, compressing the files, and providing alternative text and titles.

3 Infographics and Charts

Infographics and charts are effective mobile SEO content formats because they can convey complex or large amounts of data in a visually appealing and easy-to-digest way. They can also attract more shares, links, and traffic to your website. However, you need to make sure that your infographics and charts are responsive, readable, and relevant, by using simple designs, clear fonts, high contrast colors, and accurate data.

4 Interactive and Personalized

Interactive and personalized content can boost your mobile SEO by increasing user engagement, retention, and loyalty. They can also help you collect valuable feedback, data, and insights from your audience. Some examples of interactive and personalized content are quizzes, polls, surveys, calculators, games, and chatbots. However, you need to make sure that your interactive and personalized content are user-friendly, secure, and compliant, by using responsive design, clear instructions, encryption, and consent forms.

5 AMP and PWA

AMP and PWA are not content formats per se, but they are technologies that can enhance your mobile SEO by improving your website's speed, performance, and user experience. AMP stands for Accelerated Mobile Pages, which are lightweight versions of web pages that load faster and use less data. PWA stands for Progressive Web Apps, which are web applications that behave like native apps, with features such as offline access, push notifications, and home screen icons. However, you need to make sure that your AMP and PWA are implemented correctly, by following the best practices, guidelines, and tools provided by Google.

6 User-Generated and Social

User-generated and social content are powerful mobile SEO content formats because they can increase your website's credibility, trust, and social proof. They can also help you build a loyal community, generate more referrals, and drive more organic traffic. Some examples of user-generated and social content are reviews, testimonials, ratings, comments, forums, and social media posts. However, you need to make sure that your user-generated and social content are moderated, curated, and incentivized, by using filters, ratings, rewards, and badges.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?