What are the most effective market research survey trends?

1 Mobile-First Surveys

One of the most important market research survey trends is to optimize your surveys for mobile devices. According to Statista, more than half of the global web traffic comes from mobile phones, and this number is expected to increase in the future. Therefore, you need to make sure that your surveys are responsive, easy to navigate, and fast to load on mobile screens. You also need to consider the context and behavior of mobile users, who tend to have shorter attention spans, lower tolerance for complex questions, and higher expectations for rewards. To create mobile-friendly surveys, you should use simple language, clear instructions, multiple-choice or rating scales, and gamification elements. You should also test your surveys on different devices and browsers before launching them.

2 Conversational Surveys

Another market research survey trend is to use conversational surveys, which are surveys that mimic a natural dialogue between the researcher and the respondent. Conversational surveys use chatbot technology, voice assistants, or video platforms to create an interactive and personalized experience for the respondents. Conversational surveys can increase the engagement, trust, and satisfaction of the respondents, as well as the quality and quantity of the data collected. Conversational surveys can also adapt to the responses and preferences of the respondents, and provide feedback and guidance along the way. To create conversational surveys, you should use a friendly and human tone, ask open-ended questions, use logic and branching, and avoid leading or biased questions.

3 AI-Enhanced Surveys

A third market research survey trend is to use artificial intelligence (AI) to enhance your surveys. AI can help you design, distribute, and analyze your surveys more efficiently and effectively. For example, AI can help you generate relevant and engaging questions, segment and target your audience, optimize the timing and frequency of your survey invitations, and analyze the responses using natural language processing (NLP) and sentiment analysis. AI can also help you identify patterns, trends, and insights from your data, and provide recommendations and predictions based on your objectives. To use AI-enhanced surveys, you should use a reliable and secure platform, define your goals and metrics, and validate and interpret your results.

4 Ethical Surveys

A fourth market research survey trend is to ensure that your surveys are ethical and respectful of your respondents. Ethical surveys are surveys that follow the principles of honesty, transparency, consent, privacy, and confidentiality. Ethical surveys can help you build trust and loyalty with your respondents, as well as comply with the legal and regulatory requirements of your industry and location. Ethical surveys can also protect you from reputational and financial risks, such as data breaches, lawsuits, or fines. To conduct ethical surveys, you should inform your respondents about the purpose, scope, and duration of your survey, obtain their consent and permission, protect their personal and sensitive data, and allow them to opt-out or withdraw at any time.

5 Actionable Surveys

A fifth market research survey trend is to create surveys that are actionable and aligned with your business goals. Actionable surveys are surveys that provide you with clear and relevant data that you can use to improve your products, services, or processes. Actionable surveys can help you measure your performance, identify your strengths and weaknesses, discover new opportunities, and solve your problems. Actionable surveys can also help you increase your customer satisfaction, loyalty, and retention, as well as your competitive advantage and profitability. To create actionable surveys, you should define your research question, hypothesis, and objectives, choose the right sample size and method, ask specific and measurable questions, and use appropriate analysis and visualization tools.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?