What are the most effective interactive displays for your retail space?

1 Know your goals

Before you design or install any interactive display, you need to have a clear idea of what you want to achieve. Do you want to showcase a new product, educate customers about a feature, collect feedback, or entertain them? Different goals require different types of interactive displays, such as touch screens, digital signage, QR codes, or gamification. You also need to measure the impact of your interactive displays on your key performance indicators, such as traffic, conversion, retention, or satisfaction.

2 Know your customers

Another important factor to consider is your target audience. Who are they, what are their needs, preferences, and behaviors, and how do they use technology? You need to create interactive displays that appeal to your customers and match their expectations. For example, if your customers are tech-savvy and value convenience, you might want to use interactive displays that allow them to browse, compare, or order products online. If your customers are more interested in learning or having fun, you might want to use interactive displays that offer quizzes, videos, or games.

3 Know your space

Your retail space also influences the type and placement of your interactive displays. You need to consider the size, layout, lighting, and ambiance of your store, as well as the location and visibility of your products. You want to create interactive displays that complement your store design and enhance your product presentation. You also want to avoid cluttering your space or distracting your customers from your main message. You can use interactive displays to create focal points, guide customers through your store, or create zones for different purposes.

4 Know your budget

Interactive displays can vary in cost and complexity, depending on the technology, content, and maintenance involved. You need to have a realistic budget and a clear return on investment for your interactive display project. You can start with simple and affordable solutions, such as QR codes, stickers, or posters, that link to your website or social media. You can also use existing devices, such as tablets or smartphones, that you can easily update or change. You can then scale up or invest in more advanced solutions, such as touch screens, digital signage, or sensors, that offer more functionality and interactivity.

5 Know your trends

Finally, you need to keep up with the latest trends and innovations in interactive displays and visual merchandising. You want to create interactive displays that are relevant, fresh, and exciting for your customers. You can look for inspiration from other retailers, online platforms, or industry events. You can also experiment with new formats, features, or content that suit your brand and products. You can also ask for feedback from your customers or staff to find out what works and what doesn't.

Interactive displays are powerful visual merchandising tools that can help you attract, engage, and retain customers. By following these tips, you can create interactive displays that are effective, appealing, and profitable for your retail space.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?