When considering DNS caching for your cloud-based app, there is no single solution that fits all requirements and environments. However, some best practices are using a hierarchical and distributed caching architecture, setting short TTLs for dynamic or critical domains and longer TTLs for static or less important domains, employing cache invalidation techniques to inform caches of any changes in the domain name system, and implementing cache verification methods to prevent cache poisoning attacks. A hierarchical and distributed caching architecture can have multiple layers of caches with different scopes and granularities, such as a local cache on an app server, a regional cache on a cloud provider, and a global cache on a third-party service. Short TTLs can help avoid stale cache entries but increase the frequency of cache updates and queries, while longer TTLs reduce network traffic and latency but increase the risk of inconsistency. Cache invalidation techniques like DNS NOTIFY or DNS PUSH can update the cache entries faster and more accurately without relying on TTLs alone; however, they require coordination between the cache servers and authoritative servers. Verification methods like DNSSEC or DNSCurve can prevent cache poisoning attacks but require more computational and network resources as well as support from the cache servers and authoritative servers.