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What are the most effective digital tools for creating and sharing valuable content with prospects?

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Social selling is the art of using social media to build trust, rapport and value with your prospects before you pitch them your product or service. It's not about spamming them with sales messages, but rather about providing them with useful and relevant content that helps them solve their problems, learn something new or achieve their goals. But how do you create and share such content effectively? What are the best digital tools to help you do that? In this article, we'll explore some of the most effective digital tools for creating and sharing valuable content with prospects.

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Dean Seddon

Win Clients on LinkedIn & Become the Sought-After Specialist. ? DM me ?????? to get started.
Brandon Lee

Revenue Through Reputation. Founder, The LinkedIn Prospecting Playbook. I help leaders become more connected, more…
Bruno · Fridlansky

Plus il y a de digital & d'IA, plus il faut de l'Humain --- Formations LinkedIn, Conférences, Coaching 1:1 pour toutes…

1 Content creation tools

The first step in social selling is to create content that showcases your expertise, insights and solutions. You need tools that help you create engaging and high-quality content in various formats, such as blog posts, ebooks, videos, podcasts, infographics, webinars, etc. Canva is a graphic design tool that lets you create stunning visuals for your social media posts, ebooks, infographics, presentations and more. Lumen5 is a video creation tool that turns your blog posts, articles or scripts into engaging videos for social media. Anchor is a podcast creation tool that lets you record, edit and distribute your podcasts from your phone or computer. Buzzsprout is another podcast creation tool that helps you host, distribute and promote your podcasts. With these tools, you can educate, inform and entertain your prospects with content that captures their attention and delivers your message. Plus, you can monetize your content and get analytics on your listeners.

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Dean Seddon

Win Clients on LinkedIn & Become the Sought-After Specialist. ? DM me ?????? to get started.
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The first step is not to dive into content creation tools! Total nonsense. You need a strategy, out of that strategy comes the key messages that help you form your content and decide the channels you'll use and the content you'll make. You also need to factor in your time, unlike content creators and influencers - social sellers are not looking to grow a big audience, but win clients for their business or company - so you need to make content quickly and efficiently. Canva is the best place to start, it can do most things and has a free service. Canva can be great for creating graphics - it's simple and easy to use for most.

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Bruno · Fridlansky

Plus il y a de digital & d'IA, plus il faut de l'Humain --- Formations LinkedIn, Conférences, Coaching 1:1 pour toutes celles et tous ceux qui ont un "vrai métier" et veulent exploiter le potentiel de l'outil LinkedIn
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Avant de penser "outils de création de contenu", il faut penser "valeur". Quelle valeur je peux partager : expertise métier, produit, sectorielle, ... L'outil ne vient qu'après. Et pour commencer, le texte suffit pour initier son action de partage. Seul outil utile : son cerveau.

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Toni Gómez

Autor de LINKEDIN NINJA | Pongo tu LinkedIn en modo ventas ON ?? y lo transformo en tu máquina de captar clientes | Estrategias de prospección y Social Selling para emprendedores y jefazos que buscan aumentar su negocio.
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La creación de contenido es el pilar fundamental para destacar y conectar con tu audiencia. ?Cómo hacerlo de manera efectiva? Aquí te dejo algunas herramientas que te facilitarán el proceso y harán brillar tu presencia online: - Canva: Tu aliado en el dise?o gráfico. - Lumen5: Convierte tus ideas en videos atractivos. - Anchor: Domina el arte de los podcasts desde cualquier lugar. - Buzzsprout: Tu plataforma integral para podcasts. - Grammarly: Mejora tu escritura en tiempo real. - Unsplash: Banco de imágenes de alta calidad gratis. - Google Trends: Analiza las tendencias de búsqueda. - Trello: Organiza tu flujo de trabajo. Con estas herramientas, educarás e informarás a tus clientes potenciales y entretendrás con buen contenido.

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Bruno Filho

Social Selling B2B | Social Listening | AI | Influencer Marketing | Marketing Digital
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Enquanto se desenvolve vendas através de redes sociais é muito comum a comunica??o ocorrer de forma assíncrona. Uma das ferramentas que mais me ajudou a personalizar a experiência de apresenta??o a potenciais clientes foi o Loom, que permite gravar a tela do computador junto com a camera simultaneamente e me ajudou a dar uma experiência consultiva assíncrona aos potenciais clientes.

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2 Content distribution tools

The second step in social selling is to distribute your content to your prospects on the platforms where they are most active and receptive. To reach them effectively, you need tools that manage, schedule and optimize your social media posts across different channels. Popular content distribution tools include Buffer, Hootsuite, CoSchedule and HubSpot. Buffer is a social media management tool that lets you plan, schedule and publish your posts from one dashboard and monitor engagement, analytics and performance. Hootsuite is another social media management tool that helps create, schedule and publish posts while tracking conversations, mentions and feedback as well as measuring impact and ROI. CoSchedule is a content marketing tool that assists in organizing, planning and executing a content strategy from one calendar. Finally, HubSpot is a marketing automation tool that helps create, distribute and measure content across different channels while generating leads, nurturing prospects, closing deals and delighting customers with personalized content.

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Dean Seddon

Win Clients on LinkedIn & Become the Sought-After Specialist. ? DM me ?????? to get started.
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Scheduling content is a great way to go, whilst influencers will tell you to go on an engagement frenzy to amplify your reach, I always recommend engaging with prospects are a priority, if you have finite time and you can't spend 2 hours a day on social media - just focusing on creating content and engaging prospects.

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Toni Gómez

Autor de LINKEDIN NINJA | Pongo tu LinkedIn en modo ventas ON ?? y lo transformo en tu máquina de captar clientes | Estrategias de prospección y Social Selling para emprendedores y jefazos que buscan aumentar su negocio.
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El social selling es una estrategia de marketing que consiste en usar las redes sociales para generar confianza, atraer y fidelizar clientes potenciales. Para distribuir contenido de social selling en la red, existen diversas herramientas que pueden ayudarte a optimizar tu proceso. Algunas de estas herramientas son: - HubSpot. - Hootsuite. - Buffer. - Metricool. - Publer. - Sprout Social. - CoSchedule. Estas herramientas son tu pasaporte hacia la optimización de la distribución de contenido. Maximiza tu alcance, construye conexiones significativas y potencia tu estrategia de social selling con estas poderosas aliadas. Personaliza tu enfoque, participa en conversaciones y construye relaciones con profesionales del sector.

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3 Content engagement tools

The third step in social selling is to engage with prospects through your content and build relationships with them. You can start conversations, answer questions, provide feedback, and show interest in their needs and challenges by using tools that help you interact, communicate, and follow up with prospects through different mediums. Mailchimp is an email marketing tool that allows you to create, send, and track campaigns while segmenting your audience and personalizing messages. Drift is a conversational marketing tool that helps you connect with prospects through chatbots and live chat. Loom is a video messaging tool that lets you communicate with prospects through short videos. Calendly is a scheduling tool that helps you book meetings without the hassle of back-and-forth emails. By using these digital tools for creating and sharing valuable content with prospects, you can enhance your social selling skills and strategies to increase your chances of winning more customers and growing your business.

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Dean Seddon

Win Clients on LinkedIn & Become the Sought-After Specialist. ? DM me ?????? to get started.
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Based on my point above, you need to create content and focus on engaging with prospects. You'll need a simple way to track your prospects - it's easy to forget about people and on average, it will take 7+ touchpoints to even be remembered. Mailchimp - for sales and prospecting - waste of time - this is only good once you have prospected opted into your email list. Calendly is great, but I advise against sharing it with people - it can come across as cold and lazy, much better to use it to suggest some times and then offer calendly - prospects will agree to a call and forget to book, so if you can do all the heavy lifting for the prospect.

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Toni Gómez

Autor de LINKEDIN NINJA | Pongo tu LinkedIn en modo ventas ON ?? y lo transformo en tu máquina de captar clientes | Estrategias de prospección y Social Selling para emprendedores y jefazos que buscan aumentar su negocio.
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El siguiente paso es interactuar con los posibles clientes y construir relaciones genuinas. No se trata solo de soltar contenido, es de hacer conexiones reales. Tienes que ser un maestro en iniciar conversaciones, responder preguntas, dar feedback y demostrar que te importa de verdad. Y adivina qué, hay herramientas que hacen que todo este proceso sea una brisa. - Active Campaign. - MailerLite. - Vidyard. - Drift. - Calendly. - Eventtia. - Viafoura. - Bizzabo. - SocialBee. - Intercom. Ya sabes, no se trata solo de lanzar contenido al mundo, sino de sumergirte en él. Estas herramientas te facilitarán la vida para que puedas ser el rey de la interacción y construir esas relaciones que realmente importan. Crea contenido y participa.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Brandon Lee

Revenue Through Reputation. Founder, The LinkedIn Prospecting Playbook. I help leaders become more connected, more relevant and more influential for revenue growth. Podcast Host x2 | Founder, Fist Bump.
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There are so many tools but for me, learn how to share stories and really learn what type of content is more likely to resonate with your audience. Most of us don't need (nor want) to be an influencer. But, being influential in your industry, with your target audience is super important. Just start sharing content and see what resonates with your audience. Pay attention to the type and style of content that captures your attention and you like to engage with. This can help you try new styles and new content types. Don't get caught up in the conversations around carousels, video, pictures, etc. Just start by doing what is more comfortable for you. If you like to write, then write. If you like video, then use video. Overall, just start.

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Toni Gómez

Autor de LINKEDIN NINJA | Pongo tu LinkedIn en modo ventas ON ?? y lo transformo en tu máquina de captar clientes | Estrategias de prospección y Social Selling para emprendedores y jefazos que buscan aumentar su negocio.
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El primer paso en la venta social es generar contenido de calidad que aporte valor a tu audiencia. Puedes crear contenido de diferentes formatos, como blogs, ebooks, infografías, vídeos, podcasts, etc. Para generar contenido de calidad, puedes usar herramientas que te ayuden a: - Investigar tu nicho de mercado, tu competencia y tu público objetivo. - Encontrar ideas de contenido relevantes y originales. - Escribir y editar tu contenido de forma profesional y atractiva. - Dise?ar y producir tu contenido visual y auditivo de forma creativa y eficaz. Algunas de las herramientas que puedes usar para generar contenido de calidad son: - AnswerThePublic. - Grammarly. - TextCortex. - Hemingway. - Cliche Finder. - Coschedule. - Taplio.

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What are the most effective digital tools for creating and sharing valuable content with prospects?

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2

3

4

1 Content creation tools

2 Content distribution tools

3 Content engagement tools

4 Here’s what else to consider

Social Selling

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What are the most effective digital tools for creating and sharing valuable content with prospects?

1

2

3

4

1 Content creation tools

2 Content distribution tools

3 Content engagement tools

4 Here’s what else to consider

Social Selling

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