What are the most effective data quality monitoring practices?
Data quality is crucial for any market research project, as it affects the validity, reliability, and accuracy of your insights. Poor data quality can lead to misleading conclusions, wasted resources, and damaged reputation. Therefore, you need to monitor and ensure the quality of your data throughout the data collection, processing, and analysis stages. In this article, we will discuss some of the most effective data quality monitoring practices that can help you avoid common pitfalls and improve your market research outcomes.