登录查看更多内容

What is the most effective communication method to secure a donation?

由人工智能和领英社区提供技术支持

If you are a fundraiser, you know how important it is to communicate effectively with your potential and existing donors. You want to convey your message clearly, persuade them to support your cause, and build a lasting relationship with them. But what is the best way to do that? How can you choose the most appropriate communication method for each donor and situation? In this article, we will explore some of the factors that influence donor behavior and preferences, and how you can use them to tailor your communication strategy.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

TAJUANA HERRELL

Social Change Founder l Entrepreneur l Accounts Receivable l Credit Specialist

1 Know your audience

The first step to effective communication is to know your audience. You need to understand who your donors are, what motivates them, what challenges they face, and what they expect from you. You can use various tools and methods to collect and analyze data about your donors, such as surveys, interviews, focus groups, social media, and CRM systems. By segmenting your donors based on their characteristics, interests, and behavior, you can create more personalized and relevant messages for each group.

添加您的观点

2 Choose your channel

The second step is to choose the right channel for your communication. There are various options available, such as email, phone, text, social media, direct mail, website, video, or face-to-face. Each channel has its own benefits and drawbacks depending on what you want to accomplish, your budget, and resources. When selecting a channel, you should take into account the purpose of your communication (informative, educational, inspiring, thanking or asking), the stage of your relationship (acquiring, retaining, upgrading or reactivating a donor), the urgency of your message (time-sensitive or not), and the preference of your donor (how they like to receive information and interact with you).

添加您的观点

Joey Hayes

Malone Park Center for the Arts - Director
举报内容
In my humble experiences fundraising, I often found the most effective communication method for obtaining donation really can differ depending on the donor. Most bigger organizations are most likely to prefer email or electronic forms of communication, whereas smaller organizations often prefer the personal touch. Being more traditionally minded I always think if you can add some level of personalisation to your interaction it can pay dividends and make you stand out. I was lucky enough to often be able to meet with donors in person or write/sign correspondence to donors. I feel these interactions often helped to secure donations. I feel that whichever medium you use, the key is adding a personal touch.

已翻译

赞
TAJUANA HERRELL

Social Change Founder l Entrepreneur l Accounts Receivable l Credit Specialist
举报内容
Understanding your audience is indeed crucial, especially for students seeking support for their college education. Identifying potential donors who align with your aspirations and values is essential. By knowing yourself, your dreams, and your goals, you can effectively convey your story and connect with donors on a deeper level. It's about establishing a genuine connection and showcasing how their support can contribute to your journey while also fulfilling their desire to make a meaningful impact. It's a win-win scenario where both parties find fulfillment and purpose.

已翻译

赞

3 Craft your message

The third step is to craft your message according to your channel and audience. You should use clear and concise language, avoid jargon and acronyms, and highlight the benefits and impact of your cause. You should also use storytelling techniques, such as anecdotes, testimonials, or case studies, to appeal to the emotions and values of your donors. Moreover, you should include a clear and compelling call to action, such as a donation request, a sign-up form, or a feedback survey, to encourage them to take the next step.

添加您的观点

4 Test and optimize

The fourth step is to test and optimize your communication method based on the results and feedback you get. You should measure the effectiveness of your communication by using indicators such as open rates, click-through rates, response rates, conversion rates, retention rates, or satisfaction scores. You should also ask for feedback from your donors, either directly or indirectly, to understand their opinions and preferences. By testing different variables, such as subject lines, images, colors, formats, or timing, you can optimize your communication method and improve your performance.

添加您的观点

5 Follow up and engage

The fifth step is to follow up and engage with your donors after your initial communication. You should thank them for their support, acknowledge their contribution, and update them on the progress and impact of your cause. You should also maintain regular contact with them, by sending newsletters, invitations, reports, or birthday cards, to keep them informed and interested. Furthermore, you should invite them to participate in your activities, such as events, webinars, volunteer opportunities, or advocacy campaigns, to deepen their involvement and loyalty.

添加您的观点

TAJUANA HERRELL

Social Change Founder l Entrepreneur l Accounts Receivable l Credit Specialist
举报内容
Following up is like keeping the flame alive in a friendship – it's essential! Donors aren't just supporters; they're partners in your journey. A heartfelt thank you goes a long way in showing appreciation for their contribution, no matter the size. Keeping them in the loop with updates on the impact of their support is like sharing exciting news with a friend. And hey, who doesn't love a good birthday card or a friendly newsletter? It's all about staying connected and making them feel valued. Plus, when they see the difference they're making, they might just feel inspired to do a little more! So, let's keep the vibes friendly and the engagement flowing! ??

已翻译

赞

6 Adapt and evolve

The sixth step is to adapt and evolve your communication method as your donors and circumstances change. You should monitor the trends and changes in the fundraising environment, such as new technologies, regulations, or expectations, and adjust your communication method accordingly. You should also anticipate the needs and preferences of your donors, and offer them new and innovative ways to support and engage with your cause. By being flexible and responsive, you can ensure that your communication method remains effective and relevant.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Fundraising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What is the most effective communication method to secure a donation?

1

2

3

4

5

6

7

1 Know your audience

2 Choose your channel

3 Craft your message

4 Test and optimize

5 Follow up and engage

6 Adapt and evolve

7 Here’s what else to consider

Fundraising

给文章评分

感谢您的反馈

更多Fundraising相关文章

更多相关阅读内容

What is the most effective communication method to secure a donation?

1

2

3

4

5

6

7

1 Know your audience

2 Choose your channel

3 Craft your message

4 Test and optimize

5 Follow up and engage

6 Adapt and evolve

7 Here’s what else to consider

Fundraising

给文章评分

感谢您的反馈

查看其他技能