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What are the most effective coaching tools for programmatic advertising?

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Programmatic advertising is the automated buying and selling of online ads using data and algorithms. It can help marketers reach more relevant and efficient audiences across different channels and platforms. However, programmatic advertising also requires constant learning and adaptation to keep up with the changing technologies, regulations, and best practices. That's why coaching is essential for programmatic advertisers who want to improve their skills and performance. In this article, we'll explore some of the most effective coaching tools for programmatic advertising and how to use them.

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Tabitha Kostrubanic, MBA, AIC

Accomplished Leader/ Drive Engagement/Change Management/Claims Leadership/Effectively manage active claim inventory for…
Narges Hosseinipour

BSc of Business Administration graduate at Persian Gulf University| Lecturer | Researcher
Sheila Ribeiro

LinkedIn Top Voice 2024 | Gerente de T&D | Consultora de Carreira | Consultora de RH | Mentoria | Treinamento |…

1 Self-assessment tools

One of the first steps in coaching is to help programmatic advertisers identify their strengths and weaknesses, as well as their goals and challenges. Self-assessment tools can help them do that by providing feedback on their knowledge, skills, and behaviors. For example, they can use online quizzes, surveys, or tests to measure their level of understanding of programmatic concepts, tools, and strategies. They can also use self-reflection tools, such as journals, diaries, or portfolios, to document their learning experiences, achievements, and areas for improvement.

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Tabitha Kostrubanic, MBA, AIC

Accomplished Leader/ Drive Engagement/Change Management/Claims Leadership/Effectively manage active claim inventory for mid to high complexity./Collaborate with recovery unit to assure opportunities are identified.
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Self-assessment tools provide a framework for employees to evaluate their work performance. Understanding how they are performing - starts a foundation for improvement. Leaders can use these tools to identify areas where employees excel and areas where they need improvement. For instance, some self-assessment tools can help employees identify their strengths and weaknesses, which can help leaders assign tasks that align with their strengths.

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Dr. Dilshan Ranasinghe PHD (IT), BSc.(IT) MBCS CSCM,MAPICS
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Most effective in Training proper Coaching with end objective , or Mentoring system where Mentor and Mentee (usually the Trainee) agree on his/Her Career path development plan and support needed. Continuos professional Assessment of above with HR involvement and Time investment. Conduct Train the Trainer programs evaluate Training styles and new ways of Learning

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Jack Jendo

Founder, Author, Speaker, Mentor, Advocate – Chief Officer of Making Things Happen. From Digital Transformation to Innovation Strategy, I turn big ideas into reality and sprinkle a little leadership magic along the way.
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When it comes to coaching programmatic advertisers, a crucial initial step is assisting them in recognizing their particular strengths and weaknesses. By doing so, they can gain a better understanding of where they stand and what areas require improvement. Additionally, identifying their goals and challenges can help establish the direction and focus of the coaching sessions.

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2 Learning resources

Another important coaching tool is to provide programmatic advertisers with relevant and updated learning resources that can help them expand their knowledge and skills. Learning resources can include online courses, webinars, podcasts, blogs, newsletters, or ebooks that cover various topics related to programmatic advertising, such as data, analytics, optimization, privacy, or creativity. Learning resources can also be tailored to the specific needs and interests of programmatic advertisers, such as their level of expertise, industry, or objectives.

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3 Peer-to-peer learning

Peer-to-peer learning is a coaching tool that involves learning from and with other programmatic advertisers who have similar or different backgrounds, experiences, and perspectives. Peer-to-peer learning can foster collaboration, communication, and feedback among programmatic advertisers, as well as expose them to new ideas and insights. Peer-to-peer learning can take various forms, such as online forums, communities, groups, chats, or networks, where programmatic advertisers can share their questions, answers, tips, or best practices.

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Narges Hosseinipour

BSc of Business Administration graduate at Persian Gulf University| Lecturer | Researcher
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Structured mastermind groups that meet periodically to analyze campaign challenges and suggest innovative optimizations. Accountability pushes growth. Job shadowing partnerships where advertisers swap perspectives by sitting in on peer working sessions to observe new tactics. "Lunch and learn" style mini-workshops where individuals take turns teaching a practical tactic or emerging platform each week. Variety engages. Moderated panels before major industry events where experienced peers share tested strategies and case studies with an audience. Scales learnings.

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4 Coaching sessions

Coaching sessions are one-on-one or group interactions between a coach and a programmatic advertiser or a team of programmatic advertisers. Coaching sessions can help programmatic advertisers gain personalized guidance, support, and advice from an expert or a mentor who can help them overcome their challenges, achieve their goals, and develop their potential. Coaching sessions can be conducted online or offline, synchronously or asynchronously, depending on the availability and preferences of the coach and the programmatic advertiser.

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5 Action plans

Action plans are coaching tools that help programmatic advertisers translate their learning into practice. Action plans are specific, measurable, achievable, realistic, and time-bound (SMART) goals that programmatic advertisers set for themselves or with their coach to improve their programmatic advertising performance. Action plans can also include the steps, resources, and indicators that programmatic advertisers need to follow, use, and monitor to achieve their goals. Action plans can help programmatic advertisers stay focused, motivated, and accountable for their learning outcomes.

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6 Feedback tools

Feedback tools are coaching tools that help programmatic advertisers evaluate their progress and performance, as well as identify their strengths and areas for improvement. Feedback tools can include self-evaluation, peer evaluation, coach evaluation, or client evaluation, depending on the source and the purpose of the feedback. Feedback tools can also include qualitative or quantitative methods, such as ratings, scores, comments, or suggestions, depending on the type and the format of the feedback. Feedback tools can help programmatic advertisers celebrate their achievements, learn from their mistakes, and plan their next steps.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sheila Ribeiro

LinkedIn Top Voice 2024 | Gerente de T&D | Consultora de Carreira | Consultora de RH | Mentoria | Treinamento | Desenvolvimento
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Conduct role-playing exercises to simulate real-world scenarios in programmatic advertising. This helps participants practice decision-making and communication skills in a controlled environment.

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What are the most effective coaching tools for programmatic advertising?

1

2

3

4

5

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7

1 Self-assessment tools

2 Learning resources

3 Peer-to-peer learning

4 Coaching sessions

5 Action plans

6 Feedback tools

7 Here’s what else to consider

Training

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What are the most effective coaching tools for programmatic advertising?

1

2

3

4

5

6

7

1 Self-assessment tools

2 Learning resources

3 Peer-to-peer learning

4 Coaching sessions

5 Action plans

6 Feedback tools

7 Here’s what else to consider

Training

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