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What are the most commonly used market research tools and platforms for startups?

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Market research is a vital step for any startup that wants to validate its product idea, understand its target customers, and assess its competitive landscape. However, conducting market research can be challenging, time-consuming, and expensive, especially for early-stage startups with limited resources and expertise. Fortunately, there are many tools and platforms that can help startups conduct market research more efficiently and effectively. In this article, we will explore some of the most commonly used market research tools and platforms for startups, and how they can help you gain insights into your market.

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Kamil Ajagbe MD

Product Marketing Manager | Driving Product Innovation & Market Adoption | Expert in Data-Driven Strategies &…

1 Survey tools

One of the most popular and versatile market research tools for startups is survey tools. Survey tools allow you to create and distribute online surveys to collect feedback from your potential or existing customers, as well as other stakeholders. You can use survey tools to test your value proposition, measure customer satisfaction, identify pain points, segment your market, and more. Some of the most widely used survey tools for startups are SurveyMonkey, Typeform, Google Forms, and Qualtrics.

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2 Analytics tools

Another essential market research tool for startups is analytics tools. Analytics tools help you track and measure the performance of your website, app, or marketing campaigns, and analyze the behavior and preferences of your visitors or users. You can use analytics tools to optimize your user experience, conversion rates, retention rates, and revenue, as well as to identify trends, patterns, and opportunities. Some of the most commonly used analytics tools for startups are Google Analytics, Mixpanel, Amplitude, and Hotjar.

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Kamil Ajagbe MD

Product Marketing Manager | Driving Product Innovation & Market Adoption | Expert in Data-Driven Strategies & Cross-Functional Collaboration
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Analytics tools especially google analytics is a vital tools for monitoring growth performance of a startup and it also allow organizations to make informed decisions based on data rather than intuition or gut feelings. Customer insight, market trend forecasting are additional advantages offered by this tool.

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3 Social media tools

Social media is a powerful source of market research data for startups, as it allows you to monitor and engage with your audience, competitors, and influencers, and learn from their opinions, sentiments, and actions. You can use social media tools to listen to what people are saying about your industry, niche, or brand, to discover new customer segments or niches, to conduct competitor analysis, and to test your marketing messages and strategies. Some of the most popular social media tools for startups are Hootsuite, Buffer, Sprout Social, and Mention.

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4 Customer feedback tools

Customer feedback is crucial for any startup that wants to improve its product or service, and build loyalty and trust with its customers. Customer feedback tools help you collect and manage feedback from your customers, whether it is through reviews, ratings, testimonials, comments, or suggestions. You can use customer feedback tools to identify your strengths and weaknesses, to prioritize your product development or improvement, to resolve customer issues, and to showcase your social proof. Some of the most widely used customer feedback tools for startups are Trustpilot, UserTesting, Feedbackify, and Delighted.

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Kamil Ajagbe MD

Product Marketing Manager | Driving Product Innovation & Market Adoption | Expert in Data-Driven Strategies & Cross-Functional Collaboration
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customer feedback tool is very important when a product is at minimal viable product stage. This feedbacks is worked on to ensure market fit product is built.

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5 Market research platforms

Market research platforms are online platforms that provide access to various market research services, such as surveys, interviews, focus groups, panels, reports, and more. Market research platforms can help you save time and money, as well as obtain high-quality and reliable data from your target market. You can use market research platforms to validate your product idea, test your product features or pricing, understand your customer needs and behavior, and benchmark your competitors. Some of the most commonly used market research platforms for startups are SurveySparrow, User Interviews, Respondent, and Statista.

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6 Keyword research tools

Keyword research is a process of finding and analyzing the words and phrases that your target customers use to search for your product or service, or related topics. Keyword research tools help you discover and evaluate the most relevant and profitable keywords for your startup, as well as to optimize your website, app, or content for search engines and users. You can use keyword research tools to generate ideas for your product or content, to analyze your market demand and competition, and to improve your SEO and SEM strategies. Some of the most popular keyword research tools for startups are Google Keyword Planner, Moz, SEMrush, and Ahrefs.

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Kamil Ajagbe MD

Product Marketing Manager | Driving Product Innovation & Market Adoption | Expert in Data-Driven Strategies & Cross-Functional Collaboration
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keyword research tool is useful when a social media page does not receive enough engagement. It very germane that startup that major on good online presence take keyword research tool very seriously.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most commonly used market research tools and platforms for startups?

1

2

3

4

5

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1 Survey tools

2 Analytics tools

3 Social media tools

4 Customer feedback tools

5 Market research platforms

6 Keyword research tools

7 Here’s what else to consider

Startup Development

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What are the most commonly used market research tools and platforms for startups?

1

2

3

4

5

6

7

1 Survey tools

2 Analytics tools

3 Social media tools

4 Customer feedback tools

5 Market research platforms

6 Keyword research tools

7 Here’s what else to consider

Startup Development

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