Buying a car is a big decision that involves many steps and factors. You want to find the best option for your needs, budget, and preferences, but you also face many challenges and frustrations along the way. In this article, we will explore some of the most common user pain points in the automotive purchase journey, and how automotive design can help address them.
One of the first pain points you may encounter is the lack of clarity and transparency in the automotive market. You may have trouble finding reliable and consistent information about different models, features, prices, and availability. You may also feel overwhelmed by the number of options and variations, and struggle to compare them objectively. Automotive design can help by providing clear and user-friendly interfaces, visualizations, and filters that help you navigate the complex and dynamic data, and make informed decisions based on your criteria.
deben preguntar al cliente si sabe de vehiculos, motores, potencia, etc etc para enfocar su necesidad. no solo ofrecer características y no beneficios
Another pain point you may face is the lack of trust and confidence in the automotive industry. You may have doubts about the quality, safety, and performance of the vehicles, or the honesty and professionalism of the dealers and sellers. You may also worry about hidden fees, scams, or frauds that could affect your purchase. Automotive design can help by building trust and credibility through user reviews, ratings, testimonials, certifications, and guarantees that showcase the value and reputation of the vehicles and the providers.
A third pain point you may experience is the lack of convenience and flexibility in the automotive purchase journey. You may have to deal with long wait times, limited availability, inconvenient locations, or rigid policies that make your purchase more difficult and time-consuming. You may also have to cope with multiple touchpoints, channels, and intermediaries that create friction and confusion in your journey. Automotive design can help by offering convenience and flexibility through online platforms, mobile apps, chatbots, and other digital tools that enable you to access, compare, and buy vehicles anytime, anywhere, and with minimal hassle.
A fourth pain point you may encounter is the lack of personalization and customization in the automotive purchase journey. You may have to settle for generic or standardized options that do not match your specific needs, preferences, or style. You may also have to compromise on some features or aspects that are important to you, or pay extra for unnecessary or unwanted ones. Automotive design can help by providing personalization and customization through interactive configurators, simulations, and recommendations that allow you to tailor your vehicle to your liking, and see how it would look, feel, and function in different scenarios.
A fifth pain point you may face is the lack of support and guidance in the automotive purchase journey. You may have questions, concerns, or issues that are not addressed or resolved by the available resources or channels. You may also feel lost, confused, or overwhelmed by the complexity and uncertainty of the purchase process. Automotive design can help by providing support and guidance through user-friendly FAQs, tutorials, videos, and other content that explain the steps and factors involved in the purchase journey, and offer tips and advice on how to make the best choice for you.
A sixth pain point you may experience is the lack of satisfaction and loyalty in the automotive purchase journey. You may have regrets, complaints, or disappointments after your purchase, or feel that your expectations were not met or exceeded. You may also have difficulties or inconveniences with the maintenance, service, or warranty of your vehicle, or feel that you are not valued or appreciated as a customer. Automotive design can help by providing satisfaction and loyalty through feedback mechanisms, surveys, rewards, and incentives that capture your opinions and emotions, and improve your experience and relationship with the vehicle and the provider.
Ahora mísmo es muy difícil elegir un coche, no hay red suficiente de carga, todavía no hay suficiente autonomía, y sobre todo no se sabe hasta cuándo van a entrar los motores térmicos en las ciudades. Súmale a lo del chip que quieren ponerle los euro7 y que están carísimos. Si el GLP está tan bien porque no se permite una motorización masiva hacia el con cambios de etiqueta y se amplía la red glp. Luego está que no está muy claro lo de la seguridad porque es entre coches del mismo segmento y eso es un poco hacerse rrampas