What are the most common mistakes when evaluating your marketing strategy?

4 Mistake 4: Not benchmarking your performance

A fourth common mistake is to evaluate your marketing performance in isolation, without comparing it to your competitors, industry standards, or historical data. This can result in a distorted or biased view of your marketing strengths and weaknesses, and prevent you from learning from others or improving over time. To avoid this mistake, benchmark your performance against relevant and reliable sources of data, such as industry reports, market research, or past results. This will help you understand your market position, identify gaps and best practices, and set realistic and ambitious goals.

5 Mistake 5: Not testing your assumptions

A fifth common mistake is to base your marketing evaluation on assumptions, opinions, or gut feelings, rather than on data, evidence, or facts. This can result in inaccurate or incomplete conclusions that do not reflect the reality of your marketing situation. To avoid this mistake, test your assumptions with data-driven methods, such as experiments, surveys, or interviews. This will help you validate or invalidate your hypotheses, discover new insights, and increase your confidence and credibility in your marketing decisions.

6 Mistake 6: Not acting on your findings

A sixth common mistake is to collect and analyze data, but not use it to inform and improve your marketing strategy. This can result in wasted time, resources, and opportunities, and reduce the value and impact of your marketing evaluation. To avoid this mistake, act on your findings by implementing changes, launching new initiatives, or optimizing existing ones. This will help you translate your data into action, leverage your marketing strengths, address your marketing weaknesses, and achieve your marketing goals.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?