What are the most common misconceptions about 3D graphics in content marketing?

2 3D graphics are only for certain niches and audiences

Another misconception about 3D graphics is that they are only suitable for certain niches and audiences, such as gaming, entertainment, or technology. However, 3D content can be used for any industry and audience, as long as it is relevant, engaging, and informative. 3D graphics can help you showcase your products or services in a more realistic and immersive way, explain complex concepts or processes in a more visual and interactive way, or tell stories and create emotions in a more memorable and impactful way. 3D content can also appeal to a wider and more diverse audience, as it can be adapted to different languages, cultures, and preferences.

3 3D graphics are hard to distribute and market

A third misconception about 3D graphics is that they are hard to distribute and market, as they require special formats, devices, or platforms. However, 3D content can be easily distributed and marketed across various channels and platforms, thanks to the development of web-based 3D technologies and standards. For example, you can use WebGL, WebXR, or glTF to create and embed 3D content on your website, blog, or landing page, without requiring any plugins or downloads. You can also use social media platforms, such as Facebook, Instagram, or Snapchat, to share and promote your 3D content, using features such as 3D posts, stories, or filters. You can also use email marketing, video marketing, or influencer marketing to drive traffic and conversions to your 3D content.

4 3D graphics are difficult to measure and optimize

A fourth misconception about 3D graphics is that they are difficult to measure and optimize, as they lack clear metrics and benchmarks. However, 3D content can be measured and optimized using similar methods and tools as other types of content, such as analytics, A/B testing, or surveys. You can use metrics such as views, clicks, shares, dwell time, bounce rate, or conversions to evaluate the performance and effectiveness of your 3D content. You can also use feedback, comments, or reviews to understand the preferences and expectations of your audience. You can then use this data and insights to improve and optimize your 3D content, such as by changing the design, layout, animation, or interactivity.

6 3D graphics are not accessible or inclusive

A sixth misconception about 3D graphics is that they are not accessible or inclusive, as they may exclude or alienate some users who have different abilities, needs, or preferences. However, 3D content can be accessible and inclusive, as long as you design and deliver it with empathy and diversity in mind. For example, you can use captions, transcripts, or audio descriptions to make your 3D content more accessible for users who have hearing or visual impairments. You can also use color contrast, font size, or navigation options to make your 3D content more readable and usable for users who have cognitive or motor impairments. You can also use cultural sensitivity, representation, or personalization to make your 3D content more respectful and relevant for users who have different backgrounds, identities, or interests.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?