What are the most common CMS career paths?

Content Management Systems (CMS) are widely used in web development and digital content creation. Career paths related to CMS can vary depending on your skills, interests, and goals. Here are some of the most common CMS career paths: 1. Web Developer 2. CMS Developer/Plugin Developer 3. CMS Administrator 4. Content Manager 5. Digital Marketer 6. UI/UX Designer 7. Information Architect 8. E-commerce Specialist 9. Project Manager 10. Technical Support/Helpdesk 11. CMS Consultant 12. Freelancer/Independent Contractor 13. CMS Trainer/Educator 14. Content Strategist 15. Data Analyst These career paths can overlap, and individuals may find themselves transitioning between roles as they gain experience and expertise in CMS-related tasks.

CMS content writers are in high demand as more and more businesses move their online presence to CMS platforms. If you have the skills and experience required for this role, it can be a rewarding and lucrative career path. Here are some tips for becoming a successful CMS content writer: Build a strong portfolio of your work. This could include blog posts, articles, website copy. Stay up-to-date on the latest CMS trends and developments. This will help you to create content that is relevant to your audience. Network with other CMS content writers and professionals in the industry. Promote your work on social media and other online platforms. This will help you to reach a wider audience and attract potential clients.

While there are many content writers available to help your business churn out content on various topics, content strategy is something that most content writers lack, and this can be a major factor for your website. The problem is content writer will only focus on the topic or headline to produce their content. While their content may be great, it will fail to deliver any conversions if it does not resonate with the overall goal of your website. This is why understanding content strategy is vital as it focuses on the wider audience that your website aims to reach and it must consider related content topics within the content itself. This then provides opportunities for link-building, and also external collaboration opportunities.

Managing CMS project requires the ability to detail planning and flexibility. It's great to plan; and it's also important to be able to navigate throughout the project to ensure the project is going well. It requires understanding and empathy; because a project manager needs to be able to actually manage the people within the project.

A CMS consultant is a great choice as a career path since there are so many CMS systems available out there. You may be fooled into believing that all CMS systems are alike since they have similar functionality, but that is actually incorrect. Yes, on the basic foundational level all CMS systems have some common functionality, but as you expand on their features and capabilities you will begin to see their strengths and weaknesses. For example, a CMS system primarily built to create sales funnels and landing pages, may not be the best choice as a website CMS as it lacks in design capabilities that may be desired. As a CMS consultant, you will have to weigh the pros and cons and provide your expert recommendations to clients.

As a content developer, one needs to be open to experimenting with various art forms, not only written or visual content, but also bring in art forms that are lost or on the verge of getting lost, for example, folklore and tales that are culturally appealing to a particular demography. One also has to be reasonably comfortable with pushing the boundaries by mixing some of these styles, now that we have a constant high demand for both long and short form content. Visual and performing arts can play a significant role too, and one must focus on pushing the boundaries for the clients as well, to come up with something unique and novel.

If pursuing a career in any of these areas of CMS is of interest to you, it's okay to start small with what you DO know. Whether it's getting involved with social media copy for product promotion, sourcing photos for platforms or building out an editorial workflow, each of these avenues will introduce you to the more technical aspects--coding, design, project management--over time and get you into the same room/spaces as those who excel in those areas. Sharing what you know in terms of web writing with those who understand the more advanced concepts would be a great way to exchange knowledge and build a rapport where they may feel inclined to show you what they know, too!