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Last updated on 2024年5月20日

What are the most affordable e-commerce platforms for purchasing professional products and services?

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Venturing into e-commerce can be a daunting task, especially when it comes to finding the right platform that offers affordability without compromising on professional features. Whether you're a budding entrepreneur or an established business looking to expand online, selecting an e-commerce platform is a crucial decision. This article will guide you through the most affordable e-commerce platforms that cater to the purchase of professional products and services, ensuring that you make an informed choice that aligns with your business needs and budget constraints.

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Carlos Delgado López

Country Manager VTEX ECUADOR / Ecommerce Specialist
Przemys?aw ?urek

COO & Founder w Raise Your Sales | Ekspert Sprzeda?y Internetowej E-commerce

1 Cost Factors

When assessing e-commerce platforms, it's essential to understand the cost factors involved. Typically, these platforms charge a monthly fee, which may or may not include transaction fees. Some offer a tiered pricing structure, allowing you to choose a plan that fits your sales volume and technical requirements. Others may provide a free basic plan with limited features, which can be a great starting point for small businesses. It's important to factor in additional costs such as payment processing fees, add-ons, and integrations that you may need to run your online store effectively.

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Przemys?aw ?urek

COO & Founder w Raise Your Sales | Ekspert Sprzeda?y Internetowej E-commerce
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The most affordable e-commerce platforms for purchasing professional products and services include Shopify, WooCommerce, and BigCommerce. Key cost factors to consider are monthly fees, transaction fees, and additional costs for apps or plugins. Many platforms offer free trials to test their features. Ensure a good user experience for ease of use and efficient management. Look for platforms with various payment options to suit customer preferences. Built-in marketing tools help promote your products cost-effectively. Robust support and resources, including tutorials and customer service, are essential. Additionally, consider scalability and integration capabilities for long-term affordability and growth.

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Carlos Delgado López

Country Manager VTEX ECUADOR / Ecommerce Specialist
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Es importante analizar el TCO (Total cost of ownership) este indicador nos dejará ver claramente cuáles son estos costos involucrados vs el ingreso que genera la plataforma. Pero es más importante dimensionar que requerimientos tenemos en este MVP del proyecto, ya que podemos obviar costos de desarrollo que muchas plataformas requieren y/o costos de infraestructura que son esenciales para brindar el correcto performance al sitio web y que finalmente será parte de la experiencia de compra del cliente

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2 Free Trials

One way to evaluate an e-commerce platform without immediate financial commitment is through free trials. Many platforms offer a trial period, giving you access to their features and interface. This is a golden opportunity to test the waters and see if the platform aligns with your business processes. During the trial, pay attention to the platform's ease of use, customization options, and customer support. A free trial can also help you gauge the platform's scalability should your business grow in the future.

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3 User Experience

The user experience (UX) of your e-commerce platform is critical for retaining customers and facilitating sales. Look for platforms that offer intuitive navigation and a clean design, making it easy for customers to find and purchase products or services. A mobile-responsive design is non-negotiable as a significant portion of online shopping is done via smartphones. Additionally, platforms with customizable templates allow you to create a unique look that stands out in the competitive online marketplace.

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Carlos Delgado López

Country Manager VTEX ECUADOR / Ecommerce Specialist
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En latam tenemos algunas ofertas de plataformas, algo que vemos con la experiencia del mercado local, es que cuando identificamos al líder podemos tener un mejor benchmark según nuestra vertical de negocio, es decir en Ecuador cuál es la plataforma más usada por los big players? Y según esto podremos validar sus funcionalidades, heredar su experiencia, y seguramente el ecosistema de partners será muy robusto

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4 Payment Options

Offering a variety of payment options can significantly enhance customer satisfaction and increase conversion rates. Affordable e-commerce platforms should support multiple payment gateways such as credit cards, PayPal, and digital wallets. Ensure that the platform is secure and compliant with Payment Card Industry Data Security Standard (PCI DSS) to protect customer data. The ability to handle different currencies is also beneficial if you plan to sell internationally.

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Carlos Delgado López

Country Manager VTEX ECUADOR / Ecommerce Specialist
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En cada país hay una payment gateway que lo lidera, sin embargo es importante que la solución de ecommerce cuente con varias opciones para que podamos negociar y escoger según nuestra conveniencia. Pero cuando identificamos al líder volvemos a ver cuáles han sido esos aprendizajes, como ha venido aportando a la prevención de fraude y además como podemos buscar sinergias para analizar el comportamiento de pagos, patrones de consumo según mi negocio

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5 Marketing Tools

Effective marketing is key to driving traffic and sales to your online store. Affordable e-commerce platforms often include built-in marketing tools such as search engine optimization (SEO) features, social media integration, and email marketing capabilities. These tools can help you reach a wider audience without the need for expensive third-party services. Additionally, platforms with analytics and reporting features can provide valuable insights into customer behavior and sales trends.

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6 Support & Resources

Lastly, consider the level of support and resources available. Affordable doesn't have to mean bare-bones service; many platforms offer comprehensive help centers, live chat support, and community forums. Access to these resources can be invaluable, especially when you encounter technical issues or need guidance on using the platform's features. A strong support system can save you time and frustration, allowing you to focus on growing your business.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most affordable e-commerce platforms for purchasing professional products and services?

1

2

3

4

5

6

7

1 Cost Factors

2 Free Trials

3 User Experience

4 Payment Options

5 Marketing Tools

6 Support & Resources

7 Here’s what else to consider

E-commerce

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What are the most affordable e-commerce platforms for purchasing professional products and services?

1

2

3

4

5

6

7

1 Cost Factors

2 Free Trials

3 User Experience

4 Payment Options

5 Marketing Tools

6 Support & Resources

7 Here’s what else to consider

E-commerce

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