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What mistakes are you making in your promotion strategy as a designer?

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As a designer, you might have a great portfolio, a strong work ethic, and a creative vision. But if you want to advance in your career, you also need a smart promotion strategy. A promotion strategy is how you showcase your skills, achievements, and value to your current or potential employers. It can help you land new projects, increase your visibility, and get recognition for your work. However, many designers make some common mistakes that can sabotage their promotion strategy and hurt their chances of getting a promotion. In this article, we'll discuss what these mistakes are and how to avoid them.

本文章的要点总结

Define your promotion goals:

Start by setting specific, realistic, and time-bound goals for your promotion strategy. This clarity helps you focus your efforts and measure your progress effectively.### *Know your audience:Research what your audience values and tailor your promotion strategy to meet their preferences. This ensures your efforts resonate and effectively address their needs.

本摘要由 AI 和以下专家提供支持

Daniella Goldbaum

Especialista em Marketing ?? | Designer…
Komal Fatima ??

Graphic Designer | Social Media…

1 Not having a clear goal

One of the biggest mistakes you can make in your promotion strategy is not having a clear goal. A goal is what you want to achieve with your promotion, such as getting a raise, a new title, a new client, or a new role. Without a goal, you won't know what to focus on, what to measure, or what to communicate. A goal also helps you align your promotion strategy with your career aspirations and your personal brand. To avoid this mistake, you should define your goal before you start your promotion strategy. Make sure your goal is specific, realistic, and time-bound, and write it down somewhere you can see it often.

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Susanne Diemann

Akquisecoach ?? & Business Mentorin ? Mehr Kunden und mehr Erfolg für kreative Professionals ?AKQUISE-ZAUBER - Bring dein Kreativ Business zum Strahlen - 24 leuchtende??Akquisetipps für 0€ ab 1.12.24
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Viele Designer:innen k?nnen den Mehrwert ihrer kreativen Dienstleistung nicht erkennen und ihn deshalb auch oft nicht kommunizieren. Das beginnt bei der fehlenden Positionierungssaussage auf der Website, bei der Contentewrstellung für Social media - bis hin zum Verkaufsgespr?ch, bei dem der Kunde dann garnicht weiss, warum er diesen Designer beauftragen soll. Es mangelt meist an der fehlenden Expertenpositionierung warum die Vermarktung dann am Ende nicht funktioniert.

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2 Not knowing your audience

Another mistake you can make in your promotion strategy is not knowing your audience. Your audience is who you want to impress, influence, or persuade with your promotion, such as your boss, your peers, your clients, or your industry. Not knowing your audience can lead to ineffective or inappropriate promotion tactics that don't resonate with them or address their needs. To avoid this mistake, you should research your audience before you plan your promotion strategy. Find out what they care about, what they value, what they expect, and what they respond to. Then, tailor your promotion strategy to match their preferences and pain points.

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Daniella Goldbaum

Especialista em Marketing ?? | Designer ??
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O que acontece quando o designer n?o conhece o público-alvo da campanha? é simples. Ele vai usar sua livre imagina??o (o que, diga-se de passagem, temos de sobra!). Ent?o se ele sabe apenas que é, por exemplo, o lan?amento de p?o, ele vai lá e faz uma arte com aspecto infantil, super colorida, viva e animada. A arte é linda! Mas agrada o público? Ent?o digo que esse mesmo p?o tem de fermenta??o natural, com ingredientes selecionados, valor elevado e que, na verdade, o público-alvo s?o pessoas requintadas, com alto poder aquisitivo. Essa arte super colorida e feliz vai atraí-los? Ou se fosse uma arte sóbria, talvez combinando com um vinho, queijos e especiarias funcionaria melhor? Use sua imagina??o para ter a resposta dessa situa??o!

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Jon San Julián Aranguren

Director comercial y de marketing en grupo IDEA
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Dar por hecho que conoces a tus clientes en una sociedad tan volátil te deja atrás, y te obliga a un análisis permanente para adaptarte si no quieres quedarte fuera de juego.

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3 Not being consistent

A third mistake you can make in your promotion strategy is not being consistent. Consistency is how you maintain your presence, reputation, and credibility in your promotion. Not being consistent can result in losing trust, interest, or engagement from your audience. To avoid this mistake, you should follow a regular schedule and frequency for your promotion activities, such as updating your portfolio, sharing your work, networking, or asking for feedback. You should also use a consistent tone, style, and message across your promotion channels, such as your website, social media, email, or blog. Consistency helps you build a strong and recognizable personal brand that showcases your skills and value.

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Komal Fatima ??

Graphic Designer | Social Media Branding Expert | Helping Business Owners to Stand out with Visual Impact in the Busy Feed | No More Boring Templates, Get Noticed by Your Customers
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Sometimes, but it literally happened recently with me that I made my offer but was unable to promote it because I'm ill and not able to use LinkedIn. So, if we're not consistently showing people our promotion, they won't care. Therefore, market your offer or product shamelessly with a consistent and right promoting strategy, not just a pushy sales approach.

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4 Not being strategic

A fourth mistake you can make in your promotion strategy is not being strategic. Being strategic is how you optimize your promotion efforts and results. Not being strategic can lead to wasting time, money, or energy on promotion tactics that don't work or don't align with your goal. To avoid this mistake, you should use data and feedback to evaluate your promotion performance and adjust your strategy accordingly. You should also use tools and platforms that help you automate, streamline, or amplify your promotion activities, such as analytics, templates, or influencers. Being strategic helps you get the most out of your promotion strategy and achieve your goal faster and easier.

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5 Not being authentic

A fifth mistake you can make in your promotion strategy is not being authentic. Being authentic is how you show your personality, passion, and values in your promotion. Not being authentic can lead to losing your identity, integrity, or uniqueness in your promotion. To avoid this mistake, you should be yourself and express your voice, vision, and story in your promotion. You should also be honest and transparent about your strengths, weaknesses, opportunities, and challenges in your promotion. Being authentic helps you connect with your audience, stand out from the crowd, and attract the right opportunities for your career.

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6 Not asking for help

A sixth mistake you can make in your promotion strategy is not asking for help. Asking for help is how you leverage your network, mentors, or experts to support your promotion. Not asking for help can lead to missing out on valuable insights, resources, or opportunities for your promotion. To avoid this mistake, you should reach out to people who can help you with your promotion, such as giving you feedback, advice, referrals, or endorsements. You should also offer to help others with their promotion, such as sharing their work, introducing them to contacts, or recommending them for projects. Asking for help helps you grow your network, learn new skills, and discover new possibilities for your career.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What mistakes are you making in your promotion strategy as a designer?

1

2

3

4

5

6

7

1 Not having a clear goal

2 Not knowing your audience

3 Not being consistent

4 Not being strategic

5 Not being authentic

6 Not asking for help

7 Here’s what else to consider

Design

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What mistakes are you making in your promotion strategy as a designer?

1

2

3

4

5

6

7

1 Not having a clear goal

2 Not knowing your audience

3 Not being consistent

4 Not being strategic

5 Not being authentic

6 Not asking for help

7 Here’s what else to consider

Design

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